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Ninth annual Hunger Has a Cure campaign kicks off at Food Lion family of banners, Bloom and Bottom Dollar Food

BY Allison Cerra

SALISBURY, N.C. — Food Lion family of banners, Bloom and Bottom Dollar Food announced the launch of its ninth annual Hunger Has a Cure, a campaign that supports local food banks affiliated with hunger relief charity Feeding America.

Food Lion, Harveys, Reid’s, Bloom and Bottom Dollar Food stores will offer customers the chance to purchase ready-made food boxes — which contain six items of private-label products — for $4.99. The boxes are available while supplies last, and customers will have the opportunity to give cash donations at the register in lieu of sold-out boxes. All of the stores will have designated food collection area where customers can place the food boxes or other nonperishable items.

The supermarket chains hope to collectively surpass previous box donation counts and raise more than 1.5 million pounds of food, valued at more than $1.2 million.

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Safeway kicks off Help Us End Hunger (Every Bag Counts) food drive

BY Allison Cerra

PLEASANTON, Calif. — Safeway announced it is teaming up with Kraft Foods, customers, local food banks and broadcast partners to collect food donations at all Safeway stores now through Dec. 24, through the retailer’s Help Us End Hunger (Every Bag Counts) food drive.

As part of the campaign, Safeway has created a specially produced shopping bag filled with the items that food banks need the most. The bag, which will be available for $10 at all Safeway stores, includes:

  • Chicken of the Sea chunk white tuna;

  • Kraft Nabisco premium crackers;

  • Kraft macaroni and cheese;

  • Pantry Essentials canned vegetables;

  • Safeway spaghetti or macaroni (1-lb. package);

  • Safeway long grain rice (2-lb. package);

  • Safeway stuffing; and

  • Safeway cranberry sauce.

Additionally, Kraft Foods will provide a special holiday gift in the form of a grant to several food banks in each of Safeway’s U.S. operating divisions, a total commitment of $400,000. The cash donation will help the food banks provide roughly 2 million meals, Safeway said.

"Assisting people who need help during the holidays and throughout the year is a Safeway priority," said Larree Renda, Safeway EVP and chair of The Safeway Foundation. "This campaign provides an opportunity for us to help make a brighter holiday for countless families."

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Winn-Dixie launches Give a Meal program

BY Michael Johnsen

JACKSONVILLE, Fla. — Winn-Dixie on Wednesday announced it has joined forces with Feeding America to launch the Give a Meal program, which gives Winn-Dixie guests and team members the opportunity to help provide food to nearly 37 million Americans — including more than 14 million children — facing hunger this holiday season. Give a Meal runs through Jan. 3 and is available in all of Winn-Dixie’s 482 stores in Florida, Alabama, Georgia, Louisiana and Mississippi. Every $1 donated during the campaign helps provide eight meals to people in need.
 
“With 1-in-6 American’s facing hunger every day, there is no business more aligned to help with this cause than Winn-Dixie,” Winn-Dixie group VP marketing Mary Kellmanson said. “Teaming with our guests and team members, along with Feeding America, we are eager to make a difference and ease some of the pain caused by hunger in our communities.”
 
In addition, some stores will offer prepackaged nonperishables in $5 and $10 increments that can be donated to the regional food bank immediately after purchase at marked collection barrels near the store exit.
 
Along with Winn-Dixie, a number of corporate partners, including Bank of America, Dillard’s, HMSHost and Honey Baked Ham, have joined the effort with Feeding America to fight hunger this holiday season and support the Give a Meal campaign.
 
In addition to corporate sponsors across the country, the campaign also is being backed by celebrities, such as Rachael Ray, members of OneRepublic, Curtis Stone, Benji and Joel Madden, Samantha Harris and Katie Lee. A running counter will be displayed on the Feeding America website to tally the number of meals that have been donated during the campaign.

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