Nielsen report says more than a third of U.S. shoppers cutting back this holiday season
SCHAUMBURG, Ill. According to research released today by the Nielsen Co. about 35 percent of consumers in the United States plan to be spending less on holiday shopping this year. Nielsen surveyed 21,000 households with various incomes to produce the research.
A very small amount—6 percent—said that they plan to spend more on the holidays than last year and about and half of the people surveyed said they plan to spend the same amount this holiday shopping season as last year. The timeframe equal to about one month between Thanksgiving week and the last week of December is the period commonly referred to as the “holiday shopping season.”
About 28 percent of consumers surveyed said that they plan to spend at department and electronics stores, Nielsen said. But more shoppers—about 50 percent of those who said they would be spending the same amount as in 2007—said they would be making purchases at grocery stores, mass retailers and supercenters and mass merchandisers. Another 12 percent of shoppers said they would likely be buying gift cards at convenience and drug stores and/or gas stations, the survey results said.
Pringles creates customized snack cans in time for holidays
CINCINNATI You may find that Pringles replaced the candy in your stocking this season. Procter & Gamble launched a new application on the Pringles Web site Monday that allows visitors to personally design a Pringles can. Beginning Oct. 27, the company will donate $1 for every submitted creation to Children’s Miracle Network, a non-profit organization that raises money through U.S. and Canadian corporate partners and directly distributes its funds to participating hospitals.
The site allows Pringles fans to create their own background, choose one of the application’s many colors, gradients and pre-made templates or upload personal photos. Text can also be added. The designs can be saved to the site for all visitors to view and vote on, with the three categories being Funniest, Most Creative and Best Design. Print, wrap around the can and glue or tape where the ends meet for a customized can that can serve as a holiday cookie container, gift box or stocking stuffer.
“The Can Creator is a great opportunity for people to make a difference, said Children’s Miracle Network. “During the holidays, people are looking for ways to donate time or money to charitable causes, and Pringles has offered visitors the unique opportunity to easily give back.”
The money raised—up to $20,000—will be awarded on or before June 30, 2009.
Kroger teams with Special K to emphasize awareness of breast cancer
PHOENIX Kroger Co. and Special K have partnered to raise awareness of breast cancer and have placed the photo of a local survivor on specially-marked boxes of Special K cereal, the companies have said.
One of Kroger’s employees, Darlene Werner, who works at a Fry’s Foods store in Gilbert, Ariz., will grace box covers of Special K, as will 46 other women who were selected as representatives. Their stories can be found online at www.sharingcourage.com, along with their cereal box photos.
About 6 million of the survivor Special K boxes were made and can be found in stores in select U.S. markets through November. Kroger has said that it had put $3 million this year into efforts of the Susan G. Komen Foundation to fund breast cancer research and promote awareness.