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Nielsen releases Black Friday spending projections

BY DSN STAFF

SCHAUMBURG, Ill. Consumers shopping this Black Friday will spend in a “mindful manner,” according to a new Nielsen survey.

While 1-in-5 Americans confirmed they will shop on Black Friday, 61% of those surveyed said that they only planned to spend $100 to $500, and 60% of those surveyed will be armed with a shopping list. Other findings included:

  • Of the 19% of Americans planning to shop Black Friday, 10% will be shopping Black Friday for the first time;

  • More than three-quarters (76%) said they will be shopping at department stores on Black Friday, while 55% will shop at supercenters/mass merchandiser stores and 52% will shop at electronics stores. Other Black Friday shopping locations include toy stores (35%), online (23%) and dollar stores (22%); and

  • The top buys on Black Friday will include apparel (64%), electronics (60%) and toys (47%).

“Consumers continue to closely plan their spending in this persistently difficult economic climate, and for Black Friday, that means shopping lists,” said James Russo,VP global consumer insights at Nielsen. “Consumers are increasingly savvy and know that retailers will continue to offer aggressive promotions as we work our way through this critical retail season.”

Nielsen surveyed more than 1,400 consumers, demographically and geographically representative of the total U.S. population.

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Elmer’s takes glue products to the ‘max’

BY Allison Cerra

COLUMBUS, Ohio Elmer’s is extending its hardware line with two new "max" versions of its glue products.

Elmer’s new Carpenter’s Wood Glue Max and Glue-All Max products enhance the strength and performance of two of Elmer’s most well-known brands, the company said.

Elmer’s products are available nationwide.

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Bendaroos help kids bend, stretch imagination

BY Allison Cerra

HAWTHORNE, N.Y. Budget-conscious parents looking to entertain their kids this holiday season can look no further than Allstar Products Group’s Bendaroos.

Bendaroos, the flexible, bending sticks that provide hours of fun, now are available in glow-in-the-dark and SpongeBob SquarePants packs. Available in a 500-piece pack for $19.99 and 300-piece pack for $14.99, Bendaroos are a great stocking stuffer for crafty kids. Other pack sizes available include 100- and 200-piece packs for $5.99 to $9.99.

"We understand families are still cautious when it comes to holiday spending, and we’re proud to offer a quality, creative play experience that engages children and doesn’t break the bank," said Anne Flynn, VP marketing for Allstar Products Group.

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