CENTER STORE

Nielsen predicts sharp spike in beer purchases for Memorial Day holiday

BY Jenna Duncan

SCHAUMBURG, Ill. The Nielsen Company predicts that consumers will spend around $381 million on beer (more than 21 million cases) at supermarkets during the Memorial Day holiday. This period is the second most popular season of beer sales in the U.S., following July 4.

The two weeks surrounding Memorial Day account for around 5 percent of annual beer sales, based on volume. In 2007, the season garnered sales of $380.8 million, or 21,534,727 cases, at supermarkets nationwide.

Nearly 35 percent of annual beer sales happen during the summer. Around half of summer beer sales are premium brands, Nielsen said.

“Summer is a hot time for beer retailers,” The Nielsen Company’s vice president of client service, beverage alcohol, Nick Lake said. “Beer is popular with consumers during the Memorial Day holiday and summer as it is generally more portable than wine or spirits, making it easier to take to outdoor parties, picnics and barbeques. Beer retailers can take advantage of this opportunity by understanding what types of beer their consumers are looking for and promoting a well-stocked selection of beer in their stores.”

According to Nielsen, Millennial consumers, buyers in the 21­30 age range, prefer to buy beer over other types of alcohol. Millennials also are more likely than older generations to try different flavors and types of beer, and are more likely to buy imports and craft beers.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Smucker buys Knott’s Berry Farm

BY Jenna Duncan

Knott’s Berry Farm, maker of jams, jellies, preserves and gift sets, has been bought out by J.M. Smucker, ConAgra Foods today announced.

Details of the transaction have not been released, but ConAgra has said that the sale will not affect its 2009 sales and profit growth projections. The acquired business is expected to add approximately $40 million in annual net sales to the J.M. Smucker portfolio.

The buyout does not include the Knott’s Berry Farm amusement park, located in Anaheim, Calif. That property is owned by Cedar Fair L.P., a publicly-traded company based in Sandusky, Ohio.

Sources said that production of Knott’s Berry Farm food products will transition to Smuckers’ facilities during the course of the next four months.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Wish-Bone dressing giveaway aimed at encouraging healty eating

BY Alaric DeArment

ENGLEWOOD CLIFFS, N.J. Not everyone was raised by dieticians, but parents who exhort their children to eat their greens still have a point.

Wish-Bone wants to encourage people to eat more vegetables by giving away bottles of its new Bountifuls salad dressing between May 30 and June 1.

After buying bottles of Bountifuls at supermarkets, people can download a mail-in rebate form and send it in with their receipts. The form is at www.wish-bone.com/Digital-Garden.aspx.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?