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Nielsen names U.S. Breakthrough Innovation Winners for 2014

BY Michael Johnsen

SCHAUMBURG, Ill. — Nielsen last week named the U.S. Breakthrough Innovation Winners for 2014, recognizing products introduced in 2012 that have "met the standards for distinctiveness, relevance and endurance." Three Procter & Gamble brands made the list, including Febreze Car Vent Clip, Tide Pods and ZzzQuil. 

This year’s winners include:

  • Angry Orchard Hard Cider, the Boston Beer Co.;
  • Barcel Takis, Barcel USA;
  • Bud Light Lime Ritas, Anheuser-Busch;
  • Depend Silhouette Briefs for Women and Depend Real Fit Briefs for Men, Kimberly-Clark;
  • Febreze Car Vent Clip, Procter & Gamble;
  • Gevalia Kaffe Retail Coffee, Kraft Foods;
  • International Delight Iced Coffee, The WhiteWave Foods;
  • Meow Mix Tender Centers, Big Heart Pet Brands;
  • Mucinex Fast-Max, Reckitt Benckiser;
  • Nabisco belVita Breakfast Biscuits, Mondelez Global;
  • Nature Valley Protein Bars, General Mills;
  • Sargento Ultra Thin Slices, Sargento Foods;
  • Tide Pods, Procter & Gamble; and
  • ZzzQuil, Procter & Gamble.

“Given the very competitive marketplace and high new product failure rate, we celebrate the Nielsen Breakthrough Innovation winners’ extraordinary achievement,” said Rob Wengel, SVP innovation for Nielsen. “These diverse new products carry the common thread of finding and filling unmet consumer needs while demonstrating that with significant effort, game-changing innovation is possible in any category and by all types of companies.”

This is the third year that Nielsen has presented the award in the United States. The 2014 Breakthrough Innovation Report will be launched at Nielsen’s Consumer 360 event in San Antonio in June and will feature in-depth case studies of the winners and their approaches to successful innovation, Nielsen reported. 

The U.S. Nielsen Breakthrough Innovation Project is a multi-year analysis of more than 17,000 new launches from 2008 to 2012, which has resulted in the selection of 62 winners over three years. Nielsen analyzed more than 3,400 new consumer product introductions that launched in the United States in 2012 to determine which products demonstrated breakthrough results. 

 

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Webrooming trend report: Almost 9-in-10 shoppers browse online only to purchase in-store

BY Michael Johnsen

SAN DIEGO — Interactions, a firm that organizes product demonstrations for retailers and brands, on Tuesday released its second Retail Perceptions trend report, “The Rise of Webrooming: A Changing Consumer Landscape.” The report found that while showrooming, the process of researching in-store before buying online, remains popular among 76% of consumers, the emerging trend of webrooming, or researching online before buying in-store, is even more common, representing 88% of shoppers. 

“Consumers expect retailers to be everywhere they are,” stated Giovanni DeMeo, VP global marketing and analytics at Interactions. “If retailers are not leveraging omnichannel marketing approaches, or not embracing the concept of ‘Everywhere Commerce,’ they risk an inconsistent customer experience, potentially reduced profits and diminished brand loyalty.”

According to the report, the top reasons people research online before buying in-store include:

  • 75% believe they can find the lowest price in-store;
  • 72% prefer the online process for product comparisons; and
  • 71% prefer the experience of researching online.

The report also highlights why people research in-store before buying online:

  • 68% like to experience the product in person first;
  • 48% believe they can find the lowest price online; and
  • 41% prefer to seek help from in-store associates during their research process.

Click here to download the Interactions report

For more on the webrooming trend, click here

 

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KVK-Tech adds former AmerisourceBergen exec to roster

BY Ryan Chavis

NEWTOWN, Pa. — KVK-Tech, a developer, manufacturer and marketer of specialty pharmaceuticals, announced the appointment of Joseph Lefebvre as VP business development, marketing and API sourcing.

Lefebvre joins the company with more than 25 years of experience in sales and marsketing, as well as global generic sourcing. He most recently served as VP proprietary generic sourcing at AmerisourceBergen.

“We are excited to add Joe to the KVK team," said Anthony Tabasso, KVK-Tech’s president and CEO. "His experience working in the generics landscape for the past two-and-a-half decades will strengthen our organization and help us ensure that we continue to deliver world class products to our customers at a competitive price, and with unmatched reliability.”

 

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