Nielsen: More Americans researching products online as opposed to buying products online

BY Michael Johnsen

CHICAGO — A Nielsen study released Wednesday found that Americans are lagging behind their Asian and European counterparts when it comes to online shopping. Americans tend to research their purchases online (63%), look up reviews (63%)  and find online shopping convenient (78%), but they’re hesitant to pull the trigger and actually make their purchases online.  
According to the survey, 46% of Americans don't like to buy online because of shipping costs, and 37% report they don't trust giving their credit card information online. 
“While online transactions make it easy to download a book, buy a ticket to a sporting event or book a hotel room, building a consumer base for consumable categories requires more marketing muscle,” stated John Burbank, president of strategic initiatives at Nielsen. “Finding the right balance between meeting shopper needs for assortment and value, while also building trust and overcoming negative perceptions, such as high costs and shipment fees, is vital for continued and sustainable growth.”
The good news for brick-and-mortar retailers is that Americans still prefer going to retailers in person to buy products. They will research online, but still like to purchase in person, particularly for consumable products, such as personal care, health and beauty, food and beverage, pet food and baby supplies.
Asia-Pacific has the highest online buy rates — China and South Korea are leaders in cosmetic products and groceries. Western Europe leads the way on CPG e-commerce — Britain has increased to $91 million in first quarter 2014 from $70 million in the year-ago period and France has increased from $32 million to $42 million over the same time span. 
According to the survey, Americans are more open to buying the following online as compared to a survey conducted in 2011:
  • Airline reservations – 43% in 2014  vs. 19% in 2011 and hotel/tours – 43% in 2014 vs. 16% in 2013;
  • Electronic equipment – 31% in 2014 vs. 15% in 2011;
  • Ebooks -35% in 2014 vs. 11% in 2011;
  • Music non download – 31% in 2014 vs. 18% in 2011; and
  • Clothing/shoes – 43% in 2014 vs. 35% in 2011. 

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G.Vimont says:
Aug-27-2014 12:26 pm

This comes as no surprise. We, as Americans, simply have a need to fulfill our needs and wants as soon as possible (immediate gratification) and without shipping fees. I think this comes under the heading of And they needed a research study to tell them this.



Which area of the industry do you think Amazon's entry would shake up the most?

NACDS announces winners of Total Store Expo Product Showcase


ARLINGTON, Va. — The votes are in. The National Association of Chain Drug Stores has announced the winners of the 2014 NACDS Total Store Expo Product Showcase.  

Products —160 total — ranging from health and beauty to seasonal items were on display in the Product Showcase on the exhibit floor, increasing visibility for suppliers marketing products.    

Evaluated by the retail attendees, winners of this year’s Product Showcase are: 

Baby Care              

Company: Mission Pharmacal

Product: Dr. Smith’s Diaper Rash Ointments & Spray


Company: E&J Gallo Winery

Product: Viniq Shimmery

Cosmetics & Fragrances  

Company: MBA Beauty Inc.

Product: Dr Marvey, Tweets and Color Well

General Merchandise     

Company: American Greetings

Product: Warm Fuzzies


Company: U.S. Nutrition

Product: Osteo Bi-Flex Edge

Home Healthcare

Company: Drive Medical Design & Manufacturing

Product: PainAway

Household Products/Non-Edible Consumables

Company: Advanced Beauty

Product: Toodaloo

Personal Care/HBC

Company: BIOTA Botanical Laboratories

Product: Biota Botanicals Therapeutic Brands

Pharmacy Operations Equipment & Services

Company: 3SI Security Systems

Product: PharmaTracker GPS Tracking to Recover Stolen Drug Products

Pharmacy Products

Company: Mylan

Product: EpiPen Auto-Injector


Company: Mark Feldstein & Assoc.

Product: Rosemary Millette Cardinal Sound Clock


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The Stephan Co. introduces new hair care lines for African-American women

BY Antoinette Alexander

TAMPA BAY, Fla — The Stephan Co., a manufacturer and distributor of hair care, skin care and personal care products, is expanding its product portfolio with the new LeKair Natural Curls and New Era – Love Your Curls lines for African-American women.

LeKair Natural Curls is a line of products specially formulated with the properties of avocado oil to enhance natural black hair. The line consists of four products: Moisturizing and Detangling Conditioner to prevent knots and tangles while helping to soften and hydrate multi-textured hair; Moisturizing Shampoo to soften and strengthen coarse hair, while also protecting the scalp from damage; Curl Rejuvenating Spray to give instant bounce and life to lazy curls; and Curl Defining Cream for curl definition without the crunch.

All four of the LeKair Natural Curls products, which have a suggested retail price of $6.99 each, are available nationally at beauty supply stores.

New Era consists of four products:  New Era Moisturizing Shampoo to cleanse and moisturize multi-textured hair while adding shine and elasticity; New Era Moisturizing & Detangling Conditioner to strengthen damaged brittle hair, while also preventing breakage;  New Era Rejuvenating Spray, which is a light-as-air styling mist, ideal for all curl patterns and textures to revitalize lazy curls and eliminate frizz; and New Era Curl-Defining Cream , which is a lightweight cream that provides curl definition, strengthens and hydrates hair, without weighing it down. All four products have a suggested retail price of $9.99.

To support LeKair Natural Curls, the Stephan Co. plans to connect with today’s African-American women on social media and through national sponsorships and sampling at Natural Hair beauty conferences and events.

For New Era, the Stephan Co. plans to establish a presence ra on social media and through targeted sponsorships and sampling at grass roots events that champion multiculturalism.



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Which area of the industry do you think Amazon's entry would shake up the most?