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Nielsen celebrates Hispanic consumers with video vignettes

BY Michael Johnsen

 

 
 
NEW YORK – In celebration of Hispanic Heritage Month, Nielsen on Monday announced its series of video vignettes celebrating the Hispanic consumer. The Conscious Consumer vignettes feature Hispanics from diverse backgrounds speaking about how they combine their power as consumers with their heritage to create a meaningful impact in their respective communities. Nielsen defines a conscious consumer as a responsible shopper, one who researches companies prior to making a purchase; and a person who is a social change agent for their communities. 
 
The videos also highlight key insights from Nielsen's Latina Power Shift, Upscale Latinos 2.0, Listen Up: Hispanic and Music and The Cross-Platform Report, September 2014.
 
"These video vignettes feature real consumers who share personal stories about how their consumer behaviors are deeply influenced by their rich Hispanic culture," stated Stacie de Armas, VP community alliances, events and engagement, Nielsen. "These stories help illustrate the power of the conscious consumer through their vantage point." 
 
At 54 million, Hispanics are the largest self-identifying and fastest growing ethnic group in the United States, representing 17% of the total population. This group has become more affluent, well educated, geographically concentrated and technologically savvy, according to Nielsen's insights.
 
The Conscious Consumer vignettes will be released every Monday during Hispanic Heritage Month from Sept. 15 – Oct. 15, on Nielsen's Multicultural YouTube channel and social media outlets. Nielsen will be tweeting about the video series @NielsenKnows using #ConsciousConsumer. 

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NCPA, Arkansas Pharmacists Association, Pfizer sponsor nine-month medication adherence program

BY Michael Johnsen

 

LITTLE ROCK, Ark. — More than 75 locally-owned community pharmacies throughout Arkansas are enhancing patient care by participating in a unique nine-month medication adherence program sponsored by the Arkansas Pharmacists Association, National Community Pharmacists Association and Pfizer. 
 
The APA/NCPA/Pfizer Adherence Program is measuring the effectiveness of medication synchronization, which helps to improve patients’ adherence to their monthly maintenance medications by filling all  maintenance medications on the same day each month. In addition, the program includes frequent communications between the pharmacist and the patient to help to identify any problems with therapy, or other issues that arise such as a hospitalization, between filling cycles. 
 
Each participating pharmacy in Arkansas has committed to enrolling 100 patients in the synchronization program, using technology from software vendor Prescribe Wellness. Since the program began in May 2014, 5,000 patients have been enrolled.
 
At the conclusion of the APA/NCPA/Pfizer Adherence Program in February 2015, the adherence data will be analyzed for increases in adherence, decreases in health care costs and improved Medicare STAR ratings, the Arkansas Pharmacists Association reported.
 

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Roundy’s makes flu shots available

BY Michael Johnsen

 

MILWAUKEE — Roundy’s stores — which include Pick ‘n Save, Copps, Metro Market and Mariano’s — on Monday announced that flu shots were made available at all pharmacies, with no appointment needed during pharmacy operating hours.
 
“We’re pleased that year after year more and more of our patients and customers take advantage of this advanced service that we offer,” stated George Kowalski, VP Roundy’s pharmacy. “We will be encouraging as many people as possible to protect themselves and their loved ones this year by getting their flu shot.”
 
All Roundy’s pharmacists are certified immunizers and are available to administer the traditional flu vaccine and Fluzone HD for patients ages 65 and older. Roundy’s flu shots are given at a regular price of $26.00.
 
 

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