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Nielsen and NMI explore disconnect between Americans’ health aspirations and behavior

BY Michael Johnsen

CHICAGO — Americans aspire to be healthier by making better food choices, but admit that the saying is a lot easier than the doing, according to a new white paper titled "Health and Wellness in America" released by Nielsen and the Natural Marketing Institute last week.
 
According to the research, 89% of Americans report that taking responsiblity for one's health is the best way to stay healthy, but only 70% are actually "actually trying to be healthier." Similarly, 3-in-4 Americans said they feel they can manage health issues through nutrition, but half find it to be a challenge to actually eat healthy. 
 
The perception that healthier eating is more expensive and doesn't taste as good are some of the reasons behind the disconnect, accoring to the study. As many as 54% of consumers reported healthy foods were too expensive to eat regularly and 50% said they were not willing to give up taste for health.
 
Manufacturers and retailers can help close the gap between aspiration and behavior by focusing on introducting easy and convenient solutions and exploring specific health issues to aid in the consumer purchase decision process, Nielsen and NMI noted. 
 
 
 
 
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Sheryl Underwood, Depend brand partner for awareness campaign

BY Ryan Chavis

DALLAS — Talk show host and comedienne Sheryl Underwood is teaming up with Depend brand to share her experience with bladder leakage as part of Drop Your Pants for Underwareness. The iniative is an effort to break down the stigma of bladder leakage and support those who experience it, the company said.

“As an entertainer, I was taught how to be in the spotlight but no one ever prepared me for living with bladder leakage when you’re 50 years young,” said Underwood, who is featured on the daytime show The Talk on CBS. “There’s no name or face or age on this, and I hope that by sharing my story and joining Depend in Underwareness, I will inspire others and help them feel less alone.”

Underwood's testimonay is featured on Underawareness.com. The brand will donate $1 (up to $3 million) over the next three years to charities for:

  • Every pant drop, photo and video shared and tweet tagged using #Underwareness and #DropYourPants; and
  • Every personal video made about what Underwareness means to you that is uploaded to YouTube and tagged #Underwareness and #DropYourPants.

“We’re thrilled Sheryl Underwood was open to sharing her personal story in support of Underwareness,” said Elizabeth Metz, Depend brand director, Kimberly–Clark. “It’s very powerful to have a high profile person like her helping to change the stigma of bladder leakage and Depend Underwear. Sheryl’s a perfect example of how bladder leakage doesn’t have to slow people down.”

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Alliance Boots acquires full ownership of the UniDrug Distribution Group

BY Michael Johnsen

BERN, Switzerland – Alliance Boots on Monday announced it has acquired full ownership of UniDrug Distribution Group, its pre-wholesale and contract logistics joint venture in the United Kingdom, from UDG Healthcare for a consideration of around £66 million ($110.4 million) for the 50% shareholding it did not already own. 
 
The joint venture is already part of the Alloga pan-European network and will shortly be rebranded to Alloga.
 
“Acquiring full ownership of this successful joint venture will enable us to provide our U.K. pharmaceutical customers with a broader and more integrated range of flexible pre-wholesaling and contract logistics solutions, while further building on our investment in the Alloga network across Europe," stated Ornella Barra, chief executive, wholesale and brands, Alliance Boots. 
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