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Nielsen acquires Perishables Group

BY Allison Cerra

NEW YORK — Nielsen is looking to boost its position as a leader in total store reporting and analytics by acquiring a provider of customized information for the fresh food business environment.

Nielsen said it has acquired all assets of Chicago-based Perishables Group — a company founded in 2000 — including data, advanced analytic IP tools and ongoing client work, which will be integrated Nielsen’s retail measurement operation and provide a larger spectrum of insights across total store. Perishables Group’s employees will join Nielsen’s North America Consumer Analytics team.

"Nielsen acquired the Perishables Group to drive increased value for our clients," Nielsen Consumer North America president and CEO John Lewis said. "With Perishables Group now fully part of the Nielsen organization, we can accelerate our work to integrate total-store information, thus providing a holistic picture of wall-to-wall activity within the store. This complete view across all fresh departments — produce, deli, meat, seafood and bakery — provides a distinct advantage for all our clients, including retailers, packaged goods manufacturers and fresh food suppliers."

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Hostess files for Chapter 11

BY Alaric DeArment

NEW YORK — The maker of Twinkies and Wonder Bread has filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of New York.

Irving, Texas-based Hostess Brands carried $860 million in debt and also faced high labor costs and rising prices for sugar and other ingredients that exceeded its annual sales of about $2.5 billion, according to published reports. Hostess previously filed for bankruptcy protection in 2004 and emerged in 2009.

The company has about 19,000 employees at 36 bakeries and 570 outlets nationwide, as well as 5,500 delivery routes and 565 distribution centers, according to its website.
 

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Kashi boosts GoLean Crisp! line with new cereal

BY Allison Cerra

LA JOLLA, Calif. — Just two years after launching its GoLean Crisp! line, Kashi announced that it has added a new cereal to the mix.

New Kashi GoLean Crisp! cinnamon crumble cereal features light and crispy whole grain clusters with natural cinnamon and offers 10 g of protein, 20 g of whole grains in each serving, and is a good source of fiber, Kashi said.

Kashi GoLean Crisp! cinnamon crumble cereal now is available at grocers and natural food retailers nationwide for a suggested retail price of $3.99.

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