BEAUTY CARE

Nicole by OPI responds to ‘Bieber Fever’ by reissuing nail polish collection

BY Antoinette Alexander

LOS ANGELES — Nicole by OPI has announced that it will reissue its sold-out One Less Lonely Girl nail lacquer shades, inspired by the songs and fans of pop star Justin Bieber.

With more than 1 million bottles sold since the December 2010 launch, Nicole by OPI plans to ship triple this number to meet consumer demand.

Featuring 14 shades domestically and 24 shades internationally, One Less Lonely Girl collections sold out in 3,000 Walmart doors and in all Shoppers Drug Mart locations — the largest retailer in Bieber’s home country of Canada — within weeks, according to Nicole by OPI EVP and artistic director Suzi Weiss-Fischmann.

One Less Lonely Girl lacquers will be reshipping to retailers around the world, including Walmart, Ulta, Target and Sears in the United States. The product’s high demand has opened new untapped markets for Nicole by OPI, according to Weiss-Fischmann, including Walgreens and Claire’s, which also will be selling the collection.

New product influx is timed with the launch by Paramount Pictures on Friday, Feb. 11, of Bieber’s autobiographical film, "Never Say Never."

The One Less Lonely Girl Collection was conceived to raise awareness for Pencils of Promise, an organization that builds sustainable schools for underserved children in the developing world. In addition to educating consumers about this nonprofit, Nicole by OPI has committed to building two such schools.

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Naturally Fresh Deodorant Crystal partners with Happy Chemo!

BY Antoinette Alexander

POMPANO BEACH, Fla. — Naturally Fresh Deodorant Crystal has announced that it is partnering with the cancer support network Happy Chemo! and now will be recognized as a local cancer resource for natural body products.

Happy Chemo! connects cancer patients with special offers and information in an effort to help before, during and after cancer treatments. The partnership with Naturally Fresh Deodorant Crystal will provide a network of support and samples exclusively to these patients and their families.

"We, like many other families, have been directly affected by cancer," stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. "We’re glad to be a part of the Happy Chemo! network to provide relief to patients who are already going through so much."

A portion of Naturally Fresh Deodorant Crystal’s proceeds is donated to the Susan G. Komen Breast Cancer Foundation for the Cure. Supplies also are provided to doctors and cancer treatment centers for patients.

Naturally Fresh Deodorant Crystal’s roll-on will be available at all Walmart locations beginning in March. Other products can be found at Kroger/Fred Meyer, GNC, Vitamin Shoppe, Wegmans, Whole Foods Market, Publix, Marc Glassman and Navarro Discount Pharmacies, among other retailers.

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Cosimo Policastro, Nancy Berger Cardone honored at Beyond Beauty Gala

BY Antoinette Alexander

NEW YORK — Cosimo Policastro, EVP fine fragrances of Givaudan Fragrances, and Nancy Berger Cardone, VP and publisher of Marie Claire magazine, were honored Tuesday evening during the Beyond Beauty Gala in New York.

The event, held at The Union League Club, benefited The James E. Marshall OCD Foundation. The foundation is dedicated to raising money for genetic research and education, as well as helping to provide grants to those seeking medical assistance for obsessive-compulsive disorder. It is estimated that about six million Americans are affected by OCD.

The annual event brings together cosmetic industry heads to honor those who’ve made a difference and to raise funds for research. In 2005, The James E. Marshall OCD Foundation hosted its first Beyond Beauty Gala in New York.

This year’s event included a performance by singer and actress Jennette McCurdy, who plays Sam Puckett on Nickelodeon’s "iCarly." Serving as the Mistress of Ceremonies was actress Morgan Fairchild, who has starred in several TV series, including "Dallas," "Paper Dolls" and "Falcon Crest."

Supporters of the event included, but were not limited to, Beiersdorf and Duane Reade.

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