HEALTH

Nick Jonas, Bayer Diabetes Care launch contest to encourage kids with diabetes

BY Allison Cerra

TARRYTOWN, N.Y. Bayer Diabetes Care and music sensation Nick Jonas of the Jonas Brothers are inviting kids and teens with diabetes to enter the Bayer “Express Your Simple Win Creativity Contest” online for a chance to meet the singer in person.

Since the announcement of their partnership last summer, Bayer Diabetes Care and Jonas, who has Type 1 diabetes and uses the Bayer Contour meter, have taken steps to inspire young people with diabetes to achieve Simple Wins: small, everyday victories for managing diabetes that can lead to big differences over time.

Nick’s Simple Wins are writing lyrics, performing and making music. One example of how he was able to creatively express this was through his song about living with diabetes, “A Little Bit Longer.” Now he wants to encourage other young people with diabetes to share their creativity and their own personal Simple Wins through the Bayer “Express Your Simple Win Creativity Contest.”

“With this contest, I hope people are inspired by others’ entries, as well as encouraged to submit and share their own, but most of all, I hope that everyone has fun with it,” Jonas said. “Diabetes can be hard to live with, but when you manage it well, you can still do the things you love most in the world.”

To enter the Bayer “Express Your Simple Win Creativity Contest,” young people with diabetes between the ages of 6 and 18 are asked to record a 15-30 second video that demonstrates their Simple Win in an artistic way. The personal video submission can be a visual demonstration of original song lyrics, photography, painting/drawing, acting or another form of creativity. Once the video is complete, entrants can go to www.NicksSimpleWins.com and upload and complete the eligibility criteria to enter the contest.

During the last week of each month from April through September, the top three videos will be posted on www.NicksSimpleWins.com and the public will vote on the best one, which will be announced at the end of the month. Each monthly winner will win a prize and be eligible for the Grand Prize drawing. In October, following the end of the contest, the top three favorite videos will be picked by a team of judges and those entrants will get to meet Nick in person.

Each of the Grand Prize winners and a guest of the Bayer “Express Your Simple Win Creativity Contest” will meet Nick Jonas in person at a future date and place. All monthly winners will be required to provide a letter from a physician confirming winner’s diagnosis of diabetes.

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New mobile application brings together medical info., GPS data

BY Alaric DeArment

ENGLEWOOD, Colo. A company based in Englewood, Colo., has developed an application for the Apple iPhone that brings together medical information and GPS data.

Healthagen created iTriage, which provides a repository of medical information and lists local healthcare providers, based on GPS location.

The company has also partnered with TelaDoc, a company that provides physician phone advice and treatment, to allow users to talk to physicians and have prescriptions called into local pharmacies.

ITriage is available for download at Healthagen’s Web site, www.healthagen.com.

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OTC sales up 2.4%

BY Drug Store News Team

A 2.4% growth rate across nonprescription medicines certainly speaks volumes to the value of self-care, especially when you put that growth into a little bit of context — sales of prescription medicines only climbed 1.3% in 2008, according to IMS Health. To be sure, the prescription drug dollar volume may be some 15 times greater than that of OTC, but it certainly supports the conclusions of a February Kaiser Family Foundation survey — that 35% of consumers “relied on home remedies or over-the-counter drugs instead of going to see a doctor.”

 

Private-label OTC medicines were tracking 8.2% higher as compared with 2007, which speaks to the value of that self-care in a depressed economy. So not only is the out-of-work, healthcare-crunched consumer selecting lower cost nonprescription treatments over the co-pays of their doctor visits and three-tiered prescription drug plans, but they’re also reaching right past the branded option for the cheaper national brand equivalent.

 

 

So what does it mean? It means pharmacists need to be aware of this economically-driven trend so that they can a) better advise their patients as to appropriate OTC solutions, and b) help their patients identify less-costly prescriptions, generics for example, when those OTC substitutions may be less than ideal.

 

 

And it means now, more than ever, OTC manufacturers need to focus on innovative product introductions, and soon. Because as important as private label penetration is to a retailer, store brands don’t drive top line sales.

 

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