BEAUTY CARE

NFL star ‘axes’ hair

BY Antoinette Alexander

NEW YORK — Unilever’s Axe brand is working with the NFL’s St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

To promote the launch, Bradford, the NFL’s 2010 No. 1 overall draft pick and Rookie of the Year candidate, took his hair style from shaggy to a short buzz, courtesy of Axe Hair.

"I’m always changing up my style — my ritual is to grow my hair and cut it off at the end of each season," Bradford said. "This time I’m doing it the right way by working with Axe Hair, who’s giving me a new buzz look."

The new Buzzed Look cream + SPF 15 is the brand’s first-and-only product with SPF to help protect guys’ scalps from UVA/UVB rays, while keeping hair soft and touchable, the company said. The product launched at retail in February and has a suggested retail price of $5.99.

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White peach scent added to Dial’s NutriSkin lineup

BY Antoinette Alexander

NEW YORK — Henkel’s Dial brand has launched for 2011 the new Dial NutriSkin white peach and shea butter body wash with seven bionutrients.

The formula has a white peach fragrance and is infused with such ingredients as vitamin C and E (antioxidant ingredients), omega-3 and 6 (moisture balance), amino acids (builds moisture), electrolyte minerals and mineral water.

The new Dial NutriSkin white peach and shea butter body wash with seven bionutrients has a suggested retail price of $3.99 for a 16-oz. bottle and $4.99 for a 21-oz. bottle.

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Colgate-Palmolive sales decline, new products slated to launch this year

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive, which posted a dip in North American sales during the fourth quarter, experienced share gains in oral care and has outlined new product launches planned for 2011.

North American sales declined 2% during the fourth quarter as unit volume increased 1.5% with 4% lower pricing and 0.5% positive foreign exchange. Organic sales slipped 2.5%. North America operating profit decreased 8% during the quarter, driven by increased promotional investments and higher material costs, partially offset by cost-savings initiatives.

The company stated that its share of the manual toothbrush market is at 33.4% year to date, up 1.3 share points versus a year ago, including Colgate Wisp mini-brush whose market share is at 4.9% year to date. Colgate 360, ActiFlex, Colgate Max White and Colgate Extra Clean manual toothbrushes contributed to the share gains.

For 2011, new introductions slated to hit store shelves during the first quarter include Colgate Total Gum Defense, Colgate MaxClean SmartFoam toothpastes, Colgate 360 Surround and Colgate Triple Action manual toothbrushes.

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