BEAUTY CARE

Nexxus taps Paul Norton as newest artistic team member

BY Antoinette Alexander

MELROSE PARK, Ill. Nexxus Salon Hair Care, an Alberto-Culver brand, has announced the addition of celebrity hairstylist Paul Norton to the Nexxus artistic team.

As the brand’s newest celebrity stylist, Norton will be appearing at consumer and industry events, and also will help to create content for Nexxus online platforms. This month, he will be featured in a series of instructive “how-to” style videos launching on the Nexxus Facebook page. Norton also will communicate directly with Nexxus Facebook fans, as he answers their questions about Nexxus products and styling techniques while providing insider tips for achieving healthy, beautiful, salon-quality hair at home.

Norton’s celebrity clients include Robin Wright, Taylor Swift, Dianna Agron, Hayden Panettiere and Emmy Rossum. After training under Ginger Boyle, Aveda’s global master, and graduating from the Aveda Institute/Aveda Advanced Academy in 2001, he spent 15 years honing his skills at salons in New York and Los Angeles. He has worked alongside such stylists as Tabitha Coffee of Bravo’s “Shear Genius” fame. For the past two years, Norton has been cutting and styling his clientele at the Warren-Tricomi salon in West Hollywood, Calif. He currently is working with “Access Hollywood” to develop a series of beauty and styling segments.

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BEAUTY CARE

Bed Head expands offerings with hair accessories line

BY Antoinette Alexander

EL PASO, Texas Helen of Troy has announced the introduction of a new Bed Head line of fashion-forward and rocker-chic hair accessories, such as headbands, headwraps and hair pins.

The Bed Head hair accessories currently are available at Ulta stores.

The lines include the Bed Head superficial collection, featuring feathers, veils and big bows; the modern and metallic Bed Head heavy metal collection; and the Bed Head girly toys collection of fun and flirty pins and headwraps with neon colors and zipper details.

Bed Head superficial collection includes:

  • Mesh bow headband with feathers ($7.99 MSRP)
  • Brooch feather headband ($7.99 MSRP)
  • Veil headband ($11.99 MSRP)

Bed Head heavy metal collection includes:

  • Glitter assorted headband  ($6.99 MSRP)
  • Metallic head wraps ($5.99 MSRP)

Bed Head girly toys collection includes:

  • Zipper bow bobby pin and enamel bobby pins ($4.99 MSRP)
  • Metallic neon head wraps ($5.99 MSRP)

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Water Pik launches new flosser

BY Antoinette Alexander

FORT COLLINS, Colo. Water Pik, a developer and manufacturer of personal healthcare products, has developed the new Waterpik Water Flosser, which uses pulsating water to clean between teeth and below the gum line.

According to the manufacturer, the University of Amsterdam conducted a clinical study comparing the Waterpik Water Flosser with traditional string floss and the Water Flosser was clinically proven to be twice as effective as traditional floss for improving gum health. In another study recently conducted by the University of Southern California School of Dentistry, the Water Flosser removed 99.9% of plaque from treated areas.

“Our data shows that 80% of Americans don’t floss regularly and 75% have some form of gum disease, so these new clinical research results are extremely relevant, because they show that people finally have an easier and more effective alternative to traditional floss,” stated Jay McCulloch, VP of marketing for oral care products for Water Pik.

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