Nexxus, Molly Sims partner to launch hair color collection
ENGLEWOOD CLIFFS, N.J. — Actress and model Molly Sims has partnered with Unilever’s Nexxus to promote the launch of its new Assure color care collection.
The collection features a Pre-Wash Primer, the brand’s first-ever pre-treatment, that shields hair against color fade before it’s a problem.
Sims’ color transformation from sun-kissed blonde to vibrant red was the vision of celebrity colorist Aura Friedman, who joins the brand as Nexxus Celebrity Color Expert to lend her expertise on color preservation and proper color care.
"We know women have an emotional connection with their colored hair — one that starts with elation which turns to frustration because of color fade and the inability to make that color last," said David Rubin, VP hair care for Unilever U.S. "By developing Color Assure — with our breakthrough primer to help lock out water so colored hair stays vibrant twice as long — Nexxus makes it possible for women to love their hair color longer."
Products in the Nexxus Color Assure collection are infused with a blend of clear, weightless oils, including almond, to lock in moisture, nourish hair and reduce breakage; coconut, to provide softness and elasticity; and argan oil, to improve shine and vibrancy. The color care system is sulfate free and provides two times longer color protection, compared with non-conditioning shampoos, when used over an eight-week period, the company stated.
In addition, Nexxus is hosting a "Prime Color" contest on Facebook from Feb. 19 through April 1. Sims will kick off the contest by posting a selfie of her freshly colored hair and encourage others to share their own just-colored selfies using the hashtag #primecolor on Instagram and Twitter. Nexxus will be giving away a daily beauty bundle, including the entire Color Assure system (Color Assure Vibrancy Retention Shampoo, Color Assure Vibrancy Retention Conditioner, Color Assure Glossing Tonic and the new Color Assure Pre-Wash Primer), as well as a ceramic hair straightener and curling wand.
NPD Group: Prestige eye makeup up 9% in 2013
PORT WASHINGTON, N.Y. — Sales of prestige eye makeup grew 9% to $1.1 billion in the United States in the 12 months ended December 2013, according to the NPD Group.
“U.S. consumers are embracing the art of eye makeup with the addition of products that go beyond the usual staples to their beauty tool boxes,” said Karen Grant, VP and senior global industry analyst for The NPD Group. “Today, less traditional items are emerging in importance. Eye brow products are leading growth and, in the larger segments within eye, enhanced benefits are the aspects fueling increases.”
Multi-benefit (up 9%), volumizing (up 11%) and long wear (up 18%) products helped to drive the 2013 dollar sales growth in prestige mascara. Primarily, eyeliner growth came from pencils (up 7%), long wear (up 11%) and waterproof options (up 10%). Long wear is a theme that carried throughout eye makeup, showing sales growth in the eyebrow products (up 21%) and shadow (up 9%) as well, according to NPD.
In general, the average selling price of prestige eye makeup was 3% higher in the 12 months ending December 2013 than it was in the prior year. Eye shadow (up 6%), brow (up 4%) and liner (up 3%) products experienced the largest increases in average selling price. With the exception of mascara, long wear products are garnering higher average selling prices than their counterparts in all segments.
“Definition that lasts is important to today’s beauty consumer, looking to enhance their eyes with minimal repeat application, and they are willing to pay more to get it,” Grant added. “It has long been said that ’our eyes have the ability to make a statement without saying a word’ — eye defining makeup just turns up the volume.”
The Fergie CenterStage Collection by Wet n Wild expands
LOS ANGELES — Wet n Wild and global beauty ambassador Fergie have unveiled the next evolution of the Fergie CenterStage Collection by Wet n Wild.
Hitting Walgreens stores during February, the 23 additions to the existing line range from longwearing eyeliners, volume mascara, longwearing shimmer primer, all-in-one BB Creams, complexion perfecting mattifying powder and high-shine lip varnishes.
The line’s G.L.A.M. Maker BB Cream is an all-in-one formula with eight different functions, and the Take on the Day Mattifying Powder has no color to match any skin tone. Fergie also adds a personal touch in her distinct shade names, sharing unique memories with her fans.
“I formulated my line so that my fans — anyone really — regardless of skin tone or income, can find and afford specialty products that are usually only seen in prestige lines. To be able to bring luxury product to drugstores is so important to me because everyone wants to feel luxurious,” Fergie said.
As an ongoing collaboration, Wet n Wild and Fergie will be further-expanding the CenterStage Collection throughout the year with promotional products each season.