HEALTH

Nexcare bandages stick with latest ‘What Will Nana Do Next’ commercial

BY Michael Johnsen

ST. PAUL, Minn. — The team from Nexcare Brand from 3M Company on Wednesday unveiled the winning idea from their “What Will Nana Do Next?” contest. 
 
“Showcasing the staying power of Nexcare Waterproof Bandages with our favorite heroine, Nexcare Nana, has been a driving force for us in demonstrating in over-the-top ways how the bandages stand up to active lifestyles,” said Carrie Sazama, brand manager, Nexcare Brand. “We enlisted our fans in this campaign and they delivered. We are thrilled with all of the creative submissions we received and are excited to unveil Robbie [S.]’s winning concept as part of this campaign.”
 
The winning idea features Nexcare Nana in a dramatized product test where she rides top down in a convertible braving the spinning, soapy brushes of a car wash and ultimately emphasizes the strength and superior performance of the bandages against water, dirt and germs.
 
The contest launched in June as part of a larger digital brand campaign and features brave heroine and unexpected product tester, 87-year-old Nexcare Nana. The Nexcare “What Will Nana Do Next?” contest tapped consumers nationwide to determine Nana’s next daring adventure to showcase in extreme ways the staying power of Nexcare Waterproof Bandages. 
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Rite Aid targets employers with new flu shot campaign

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid is focusing its flu marketing efforts on employers and their human resource departments this year in an effort to exceed the company's administration of 3.2 million flu shots over the course of last year's flu season, according to a report in MediaPost published Tuesday
 
“We focused on the fact that you are really taking charge of your own wellness by protecting yourself from all the other people who don’t get flu shots," Bryan Hadlock, chief creative officer MARC USA, the agency that developed the new ad campaign, told MediaPost. "We used the office environment because it would resonate with so many people quickly and was equally compelling to both consumers and workplace decision makers.” 
 
According to the report, the campaign includes an ambassador program where Rite Aid coordinators will plan and implement onsite workplace flu clinics staffed by certified immunizing Rite Aid pharmacists. Rite Aid created a B2B website at www.shieldmyworkforce.com for employers to review. Rite Aid is also able to offer employers a voucher program, in which employees would receive a flu shot voucher to use at any Rite Aid pharmacy. 
 
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Mead Johnson incorporates latest guidelines in reformulated Enfamil Premature Formulas

BY Michael Johnsen

GLENVIEW, Ill. – Mead Johnson Nutrition on Tuesday launched the Next Generation Enfamil Premature Formulas, the first formulas designed to meet the 2014 Global Expert Recommendations for the nutritional care of preterm infants for all labeled nutrients. Reformulated to help clinicians, physicians and caregivers better support the nutritional needs of infants born prematurely, the formulas are now available in the United States.
 
“Preterm infants are at greater risk of nutritional deficits that could lead to challenges with overall growth and development,” stated Carol Lynn Berseth, director of global clinical innovation at Mead Johnson Nutrition. “Providing the recommended nutritional intervention needed from birth helps children to grow, develop and thrive. Ensuring that our products offer excellent nutrition to these infants hits at the very core of Mead Johnson’s mission to nourish the world’s children for the best start in life.”
 
The 2014 Global Expert Recommendations for the nutritional care of preterm infants were developed with the insights of 33 pediatric nutrition experts across five continents and published in the new international guide, “Nutritional Care of Preterm Infants: Scientific Basis and Practical Guidelines,” which represents the current guidelines for the nutritional care of premature infants. Eleven labeled nutrients were updated in the Next Generation Enfamil Premature Formulas to meet the 2014 Global Expert Recommendations, including nutrients such as:
 
Protein: Early nutritional management with adequate levels of protein helps promote postnatal growth;DHA: DHA helps support brain and eye development. This nutrient is important for premature infants, as they may have low DHA status because their abrupt birth interrupts the placental transfer of DHA, which predominantly occurs in the last trimester; andVitamin D: Important for maintaining proper blood calcium and phosphorus concentrations to help support bone mineralization and cellular processes.
 
According to the World Health Organization Global Action Report on Preterm Birth, there have been notable declines in neonatal mortality over the past 50 years. With advancements in obstetric practice, intensive care practice and newborn nutritional care, the neonatal death rate per 1,000 live births in the United Kingdom and United States has steadily declined from approximately 20 per 1,000 in 1960 to about 5 deaths per 1,000 live births in 2010.
 
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