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News Marketing Canada inks online couponing partnership with Rexall

BY Antoinette Alexander

TORONTO — News Marketing Canada, the company behind the SmartSource brand of consumer savings products and services, has signed an exclusive agreement with Canadian pharmacy retailer Rexall to provide instant, print-at-home online coupons on Rexall.ca, the company has announced.

Rexall’s website will feature coupons from the SmartSource.ca Online Coupon Network, as well as Rexall-exclusive coupons for a wide variety of grocery and drug brands. Coupons are available on rexall.ca, effective immediately.

"We are thrilled to have Rexall join our SmartSource.ca Online Savings Network," stated Adam North, SVP of News Marketing Canada. "We have been longtime partners with Rexall through our in-store advertising and promotions, and we’re looking forward to expanding this partnership into the online sphere."

SmartSource’s technology allows Canadian shoppers to select the coupons they want online and instantly print them at home. In just over a year since its launch, SmartSource.ca has grown into one of Canada’s leading destinations for savings, with more than 2 million coupons printed to date. SmartSource.com, its US equivalent, has been in operation for more than 10 years.

"It’s important to Rexall to make the shopping experience easier through new programs and services," added Jennifer Zedic, director of advertising and marketing at Rexall. "Our customers appreciate the added convenience and value of bringing online savings to Rexall.ca and we’re pleased to be working with News Marketing Canada to make this new coupon site possible."
 

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Giant-Landover signs statement of support for National Guard, reserve

BY Alaric DeArment

WASHINGTON — The head of Ahold USA’s Giant-Landover banner has pledged the supermarket chain’s support for the Department of Defense’s Employer Support of the Guard and Reserve.

Giant-Landover, officially Giant Food of Landover, Md., said president Anthony Hucker signed a statement of support for National Guard and reserve employees at the Brentwood Giant Food in Washington, accompanied by ESGR District of Columbia chairman George Alexander. Established in 1972, the ESGR develops and maintains employer support for the Guard and Reserve service.

"Supportive employers such as Giant Food are critical to maintaining the readiness and strength of the nation’s Guard and Reserve units and allow guardsmen and reservists the opportunity to serve our country more effectively and with greater peace of mind," Alexander said. "By signing this statement of support, Giant sends a clear message they stand committed to their military employees and recognize the integrity, global perspective and proven leadership they bring to the workplace."

The signing coincided during Giant’s Military Appreciation Month, which started March 1, which includes a hiring initiative aimed at members of the military and support for the USO of Metropolitan Washington and USO Delaware.

 

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HRG to present CE session at Mutual Drug Spring CE Forum

BY Jason Owen

WAUKESHA, Wis. — Hamacher Resource Group has been invited to present a continuing education session, “Bottom Line Performance: Opportunities and Actions,” at the Mutual Drug Spring CE Forum on April 7 in Raleigh, N.C., the company announced today.

Dave Wendland, HRG VP and member of the ownership team, will present the two-hour session, which will cover a variety of practical, low-cost techniques that can have a dramatic effect on a drug store’s profitability.

The goal of the session is to help pharmacists develop a new view of the financial aspects of their operation and understand essential elements that can affect overall pharmacy profitability. Wendland stated, “I’m excited to incorporate timely information into the session from the HDMA-sponsored research report, Independent Pharmacy Shoppers: Who, What, and Why? that we completed in January. We discovered where else independent pharmacy shoppers go for their OTC and personal care items and why; and it revealed differences between pharmacist and shopper perceptions of independents’ strengths. What we learned about independents’ competitive advantages and threats will inform multiple learning objectives in the session.”


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