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New video takes product information to the next level

BY Drug Store News Team

NEW YORK Knowing that today’s executive is juggling more and more responsibilities these days, Drug Store News is introducing a new video that will help do some of that juggling for them — the Drug Store News edition of New Product Juggling.

The two-minute, 25-second video can be found here: http://www.youtube.com/watch?v=qDBabH0AxZY.

The first video features three new products presented by guest host Ken Clark and co-host Mike Rosa — MyClyns germ protection spray, BrainSavers fruit and nut bar and BeneVia fruit drinks. After a brief product introduction, Clark juggles the products.

“We’ve always known that readers … want new product information, and we’ve tried a lot of different things with videos,” said Clark, editor-in-chief of Drug Store News’ sister publication Home Channel News. “By making a quick juggling video, we provide information about the product and keep their interest to the end.”

New Product Juggling was first introduced on www.homechannelnews.com, where there are now four installments.

“It’s more than just fun; there’s a real educational element to it,” Clark said. “We have to be different; there is so much sameness out there [online], we wanted something to stand out.”

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Reports: Hershey, Ferrero eye to split Cadbury

BY Allison Cerra

LONDON As rumors swirl around a possible bid by Hershey and Ferrero for London-based confectioner Cadbury, sources also are reporting that the wooers, upon acquisition, might break up the company.

Italian chocolate maker Ferrero and U.S.-based Hershey said on Wednesday they were reviewing a possible offer for Cadbury, shortly after a bid by Kraft for the company was rejected.

According to Reuters, a source close to Ferrero on Friday said the company “was still evaluating all options concerning Cadbury.”

On Friday, Cadbury stocks increased 0.6%.

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Wet Ones seeks to keep families healthy during flu season

BY Allison Cerra

SHELTON, Conn. To encourage clean hands during flu season, the Wet Ones brand is asking moms nationwide to visit www.WetOnes.com to take a pledge to help stop the spread of germs for their families and for their community.

Starting Friday, the first 100,000 pledges at www.WetOnes.com will generate a donation of one Wet Ones antibacterial wipes travel pack to the Kids In Need Foundation, a national organization dedicated to providing school supplies to children in most need. Consumers who take the pledge will also receive a downloadable coupon redeemable for $1.50 off a Wet Ones product purchase and access to valuable information about how to help keep families healthy, including a downloadable flu prevention plan developed by pediatrician and child care author William Sears, M.D.

“It’s no secret that this flu season is especially severe, for everyone ranging from young children to prenatal mothers to others,” said Sears. “The good news is that families can do things as simple as keeping their hands clean to protect themselves against getting sick, and to help them, I’ve created a Flu Prevention Plan with easy-to-follow tips to help protect against illness.”

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