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New video illustrates Mars’ six promotional periods for 2014

BY Alaric DeArment

HACKETTSTOWN, N.J. — Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

"We’re making it easy for our retail partners to create marketing and merchandising programs that will grow the chocolate category," Mars VP sales Rick LaBerge said. "Mars’ global research shows that retailers can capture the under-developed ‘sharing occasions’ in the U.S. market. Here in the United States, chocolate is part of only 10% of sharing occasions, while other countries incorporate chocolate into more social activities."

Promotional periods for 2014 will include Snickers Brand Super Bowl Satisfaction, the "Share Your Favorites" campaign, Win the M-Ball with M&M’s Brand, Summer Movie Moment, Snickers Brand NFL Game Day Satisfaction and Share the Joy for the holiday season. The Mars 2014 Moments Calendar Video illustrates the six promotional periods.

The year-long display programs include themes featuring the M&Ms, Snickers, Twix and Milky Way brands, with chances to win free gas cards and Snickers bars.

 

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ADA issues new diet recommendations for diabetes patients

BY Alaric DeArment

NEW YORK — All people living with diabetes should make nutrition therapy part of their treatment plans, the American Diabetes Association is recommending. But the group also is saying that no single eating pattern works best for everyone.

The group made the recommendation in a position statement published online last week in the journal Diabetes Care. The statement replaces the nutrition therapy recommendations for the management of adults with diabetes published in 2008, calling for all adults diagnosed with diabetes to eat a variety of nutrient-dense foods in appropriate portion sizes as part of an eating plan that takes into account individual preferences, culture, religious believes, traditions and metabolic goals.

"Just because you have been diagnosed with diabetes does not mean you can no longer enjoy the foods you love or your cultural traditions," University of Washington Medical Center coordinator of diabetes education programs Alison Evert said. Ideally, the person with diabetes should be referred to a registered dietitian or participate in a diabetes self-management education program soon after diagnosis. An important goal of nutrition therapy for adults with diabetes includes the collaborative development of an individualized eating plan with ongoing support to promote health behavior change."

 

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First new Hershey brand in 30 years draws on company’s heritage

BY Alaric DeArment

HERSHEY, Pa. — The Hershey Co. plans to launch its first new candy brand in 30 years in January, the company said.

Hershey announced the upcoming launch of Lancaster, a line of caramel soft cremes. The new brand is named after the Lancaster Caramel Co., Milton Hershey’s original brand, and inspired by similar candies that he made more than 120 years ago at the Lancaster, Pa., company.

"The launch of Lancaster Soft Cremes takes Hershey back to the early days of our founder, Milton Hershey, and his truly innovative spirit and desire to make great-tasting, high-quality products for consumers," Hershey SVP sweets and refreshment Steven Schiller said. "The Lancaster brand will delight all consumers looking for a rich and indulgent experience as they saver our new soft cremes that are rooted in our company’s deep history."

The brand was launched earlier this year in China and marked the first time the company launched a new brand outside the United States. The initial May launch included the cities of Wuhan, Hangzhou and Chengdu, and will be followed by wider distribution in China next year. The candy will be available in three flavors in the United States, including caramel, vanilla-caramel and raspberry-caramel.

 

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