New Uncle Ben’s campaign underscores family togetherness
RANCHO DOMINGUEZ, Calif. — A rice brand has kicked off a global campaign that encourages families to eat healthier and come together for meals.
Uncle Ben’s Begin with Ben campaign, which debuted in Europe and Canada earlier this year, has made its way to the United States. The campaign emphasizes home-cooked meals and simple solutions to make meals healthier by adding rice to a meal.
"Our new global creative campaign starts with a very simple insight that regardless of culture or cuisine, meals that begin with rice tend to be healthier meals, thus providing a very simple solution for consumers," said Tim Snyder, VP marketing of Mars Food, Uncle Ben’s parent company. "When consumers ‘Begin with Ben,’ they and their families are embarking on a culinary journey that can tempt their taste buds while providing a nutritious foundation for healthy rice-based meals."
Coca-Cola’s PlantBottle packaging for Dasani, Odwalla debuts
ATLANTA — Coca-Cola’s 100% recyclable beverage packages have premiered on store shelves.
The company’s Dasani and Odwalla brands’ single-serving bottles now will feature PlantBottle packaging, which is touted as the first-ever fully recyclable plastic beverage bottle produced using plants.
Coca-Cola said that in 2010, more than 2.5 billion PlantBottle packages were available across nine countries. For 2011, that number is expected to double to more than 5 billion PlantBottle packages in more than 15 countries.
“It’s our goal to make traditional plastic bottles a thing of the past and ensure that every beverage we produce is available in 100% plant-based, fully recyclable packaging,” said Scott Vitters, general manager for the PlantBottle packaging platform at Coca-Cola. “The national launch of Dasani PlantBottle packaging represents an important step toward reducing our carbon footprint, and the up to 100% plant-based, recyclable packaging used for Odwalla is the first of its kind in the beverage industry.”
Stonyfield Farm wants consumers to just eat organic
LONDONDERRY, N.H. — Organic yogurt brand Stonyfield Farm has kicked off a yearlong education campaign to encourage consumers to opt for organic products.
The Just Eat Organic campaign includes a "Just Eat Organic" rap music video that features the vocal styling of Stonyfield president and CEO Gary Hirshberg, who discusses the benefits of organic products through song. Also part of the campaign is a website called The Organic Moment, where consumers can share their personal stories about being organic eaters.
"These past few months ignited an important — and sometimes challenging — dialogue around organic," Hirshberg said. "Now, more than ever, is the time for organic consumers to choose the foods they eat and feed their families. It is also the time to share our reasons and stories with others, and to inspire others to do the same."