BEAUTY CARE

New toothpaste from the Natural Dentist to hit retail

BY Antoinette Alexander

MADISON, N.J. The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity fluoride toothpaste, which is free of sodium lauryl sulfate, triclosan, preservatives and artificial dyes or sweeteners.

Healthy Teeth & Gums Sensitivity fluoride toothpaste in peppermint twist flavor will hit stores in January at a suggested retail price of $5.39.

"If you’re one of the millions of Americans with sensitive teeth caused from excessive brushing, gum recession, teeth grinding, tooth whitening and numerous other factors, you know the discomfort that hot, cold or sweet foods can produce," stated Kelly Kaplan, president and COO of Revive Personal Products, the parent company of The Natural Dentist. "The combination of pain relief with cavity protection is unique on its own, and because it is delivered with an all-natural ingredient base, the product is very special."

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Radius develops biodegradable floss

BY Antoinette Alexander

KUTZTOWN, Pa. Radius, a manufacturer of specialty, natural oral care products, has announced the launch of its new organic biodegradable silk floss, the first 100% biodegradable floss to hit the market.

The floss is spun by hand and is grown sustainably in the groves of mulberry trees in the mountains of Colombia. After spinning, the floss is coated with natural, vegan candelilla wax, which is derived from the leaves of the Candelilla shrub.

According to the manufacturer, its organic biodegradable silk floss is the only floss available on the market today that is 100% home compostable and septic-tank safe. The floss takes 60 to 90 days to biodegrade.

The floss currently is available at Whole Foods and The Vitamin Shoppe retail locations.

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Milani Hair goes great lengths

BY Antoinette Alexander

LOS ANGELES Actress and former "Deal or No Deal" model Leyla Milani, with a team of hair care professionals, has developed do-it-yourself, clip-in-and-go hair extensions.

Her new venture, Milani Hair, is an "As Seen on TV" hit after its recent nationwide rollout via two-minute spots on cable and network television. In addition, Milani Hair now is available at select Planet Beauty stores in California.

Milani Hair extensions give women of all ages instant length, volume, fullness, and even color and highlights with the snap of a clip — literally. Each set includes seven individual pieces, measuring at roughly 20 in. in length, and the clips are matched to each hair color. The hair is 100% Remy-grade human hair, which means it is long-lasting and heat- and color-friendly.

 

Milani Hair comes in 10 different shades and is priced at about $180 (three payments of $59.99). With the proper care, Milani Hair should last well up to a year, according to the company. Milani Hair can be found online at MilaniHairTV.com.

 

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