New Tampax Pocket Pearl co-created with teens
CINCINNATI — Procter & Gamble’s Tampax tampon brand has introduced the new Tampax Pocket Pearl, a pocket-sized option of Tampax Pearl for on-the-go girls who want stylish protection that fits right in the palms of their hands.
“One in every two girls believes their period holds them back from certain activities. We know that any day can turn into an adventure for girls, and we want to make sure nothing stands in their way, especially their periods,” stated Amanda Hill, Tampax brand director. “With help from a panel of teen girls, we designed Tampax Pocket Pearl to offer stylish, pocket-sized discretion with the same superior protection and comfort they know and trust from the full-size Tampax Pearl. Girls can now have power over their periods and feel ready for adventures that come their way any day of the month.”
On the outside, Tampax Pocket Pearl is taking period protection in a new stylish direction with four wrapper designs that were co-created by teen girls with a passion for fashion. They decided on new looks based on the latest pattern, color, graphic and runway trends. The new soft wrappers offer a perforated edge for easy opening with quiet and discreet technology. For girls on the go, Tampax Pocket Pearl fits into the palms of their hands and takes up little room in even their smallest handbags for convenience and discretion.
However, for many girls, period protection matters most. In fact, the No. 1 concern among tampon users when it comes to buying a compact tampon is not having enough protection against leaks. Tampax Pocket Pearl offers the same protection as the full-size Tampax Pearl tampon, but has a compact applicator. It is the only compact tampon with the unique built-In backup braid designed to send fluid back into the core, providing protection in a way some tampons don’t, the company stated This extra layer of protection helps capture leaks that would normally bypass other tampons, keeping fluid locked into the core. New Tampax Pocket Pearl also features FormFit technology to better eliminate the gaps that cause leaks and give girls an extra layer of protection.
Tampax Pocket Pearl is available in Regular, Super and Super Plus absorbency. Each absorbency level is clearly identified on the front of the package with a distinct color banner:
- Yellow for Regular absorbency (box contains 18 or 36 tampons);
- Green for Super absorbency (box contains 18 or 36 tampons); and
Orange for Super Plus absorbency (box contains 18 or 36 tampons).
Study: Omnichannel fulfillment squeezes profits
These findings are highlighted in "The Omni-Channel Fulfillment Imperative," a new report prepared for JDA Software Group by PwC. This study is based on a global survey of more than 400 retail and consumer goods CEOs from around the world, conducted in late 2014.
- Handling returns from online and store orders (cited by 71% of respondents);
- Shipping directly to the customer (67%); and
- Shipping to the store for customer pick-up (59%).
Cutex develops new Cutex SPA Formula for stubborn nail color
ST. LOUIS — Cutex, a producer of nail-care products, is thinking outside of the jar with the launch of its new Cutex Twister with SPA Formula one-stop polish remover jar.
"Consumers love how effective Cutex SPA Formula is when it comes to removing stubborn nail color," said John Mandelker, president of Cutex Brands. "Developing Twister was a natural fit. It's the perfect solution for those frustrated with the mess and hassle of using multiple cotton balls to remove dark or glitter nail polish. With Twister all of the tools are in one place, truly making it the fastest path to healthier nails."
The new design includes a bristle brush imbedded in the sponge, allowing users to both soak and scrub their nails. Not that much scrubbing is necessary; the sponge is soaked in Cutex SPA Formula, which is specifically engineered by Cutex chemists to clear hard-to-remove polish quickly and effectively, the company stated.
"The new brush in Twister is like a team of little fingers gently scrubbing away at that stuck-on polish," added Barbara Hershfelt, director of sales and marketing for Cutex Brands.