BEAUTY CARE

New Tampax Pocket Pearl co-created with teens

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Tampax tampon brand has introduced the new Tampax Pocket Pearl, a pocket-sized option of Tampax Pearl for on-the-go girls who want stylish protection that fits right in the palms of their hands.

 “One in every two girls believes their period holds them back from certain activities. We know that any day can turn into an adventure for girls, and we want to make sure nothing stands in their way, especially their periods,” stated Amanda Hill, Tampax brand director. “With help from a panel of teen girls, we designed Tampax Pocket Pearl to offer stylish, pocket-sized discretion with the same superior protection and comfort they know and trust from the full-size Tampax Pearl. Girls can now have power over their periods and feel ready for adventures that come their way any day of the month.”

On the outside, Tampax Pocket Pearl is taking period protection in a new stylish direction with four wrapper designs that were co-created by teen girls with a passion for fashion. They decided on new looks based on the latest pattern, color, graphic and runway trends. The new soft wrappers offer a perforated edge for easy opening with quiet and discreet technology. For girls on the go, Tampax Pocket Pearl fits into the palms of their hands and takes up little room in even their smallest handbags for convenience and discretion.

However, for many girls, period protection matters most. In fact, the No. 1 concern among tampon users when it comes to buying a compact tampon is not having enough protection against leaks. Tampax Pocket Pearl offers the same protection as the full-size Tampax Pearl tampon, but has a compact applicator. It is the only compact tampon with the unique built-In backup braid designed to send fluid back into the core, providing protection in a way some tampons don’t, the company stated This extra layer of protection helps capture leaks that would normally bypass other tampons, keeping fluid locked into the core. New Tampax Pocket Pearl also features FormFit technology to better eliminate the gaps that cause leaks and give girls an extra layer of protection.

Tampax Pocket Pearl is available in Regular, Super and Super Plus absorbency. Each absorbency level is clearly identified on the front of the package with a distinct color banner:

  • Yellow for Regular absorbency (box contains 18 or 36 tampons);
  • Green for Super absorbency (box contains 18 or 36 tampons); and
  • Orange for Super Plus absorbency (box contains 18 or 36 tampons).
     

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Study: Omnichannel fulfillment squeezes profits

BY Michael Johnsen

 

SCOTTSDALE, Ariz. — Only 16% of companies fulfilling omnichannel demand are doing so profitably, according to a new survey from PricewaterhouseCoopers released Tuesday.
 
According to the survey, the high cost of fulfilling orders is eroding retailers’ margins as they sell and deliver products across multiple channels. A full 67% of respondents reported that these costs are growing as they increase their focus on selling across channels. 
 

These findings are highlighted in "The Omni-Channel Fulfillment Imperative," a new report prepared for JDA Software Group by PwC. This study is based on a global survey of more than 400 retail and consumer goods CEOs from around the world, conducted in late 2014.

Survey respondents reported their highest costs associated with omnichannel selling as:
 
  • Handling returns from online and store orders (cited by 71% of respondents);
  • Shipping directly to the customer (67%); and
  • Shipping to the store for customer pick-up (59%). 
The CEOs in the JDA study recognize that they need to continue investing in business improvements to enhance their omnichannel performance. However, reducing the associated logistics costs is not their primary focus. When asked to rank their top initiatives for improving business operations, CEOs’ number-one choice (57%) was spending capital on creating new customer experiences. Similarly, when asked to rank strategic growth enablers for the year, reducing/reformatting physical store footprints to focus on expanding the ecommerce business was the top choice at 53%. 
 
“Every time retailers receive an online order, they have a number of options to fulfill that demand. They can pull the product from a local store, send it from a centralized warehouse or ship it directly from the supplier. JDA’s new study demonstrates that most retailers lack the insight to make these decisions in a profitable manner — and are not sufficiently focused on this critical capability gap,” said Kevin Iaquinto, chief marketing officer at JDA. “They need intelligent logistics and fulfillment solutions that can reveal the hidden costs, and the customer service trade-offs, associated with every delivery option. In addition, to truly win in the omnichannel marketplace, retailers need the upfront demand forecasting tools to make sure products are already distributed across all locations in a manner that supports profitable delivery.”
 
Howeer, as many as 71% of respondents said omnichannel fulfillment is either a high or a top priority. And these CEOs are planning to invest an average of 29% of their total capital expenditures for 2015 on improving their omnichannel fulfillment performance.
 
The fulfillment capability most cited as needing attention was transportation and logistics, named by 88% of CEOs as a priority for the future. The second capability CEOs will focus on is improving inventory availability to fill orders, cited by 85%. 
 
“Having products available, then finding the most profitable way to deliver them are critical activities that lie at the heart of supply chain excellence,” noted Iaquinto. “The CEOs in the JDA survey clearly understand the challenges they have ahead of them with regard to fulfillment, and they know they will have to innovate if they are to be profitable while meeting customer expectations across channels. The good news is that advanced technology can help retailers and consumer goods manufacturers master omni-channel fulfillment. However, until companies fully leverage these solutions, they will fail to realize positive financial returns on their omnichannel investments.”

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Cutex develops new Cutex SPA Formula for stubborn nail color

BY Antoinette Alexander

ST. LOUIS — Cutex, a producer of nail-care products, is thinking outside of the jar with the launch of its new Cutex Twister with SPA Formula one-stop polish remover jar.

"Consumers love how effective Cutex SPA Formula is when it comes to removing stubborn nail color," said John Mandelker, president of Cutex Brands. "Developing Twister was a natural fit. It's the perfect solution for those frustrated with the mess and hassle of using multiple cotton balls to remove dark or glitter nail polish. With Twister all of the tools are in one place, truly making it the fastest path to healthier nails."

The new design includes a bristle brush imbedded in the sponge, allowing users to both soak and scrub their nails. Not that much scrubbing is necessary; the sponge is soaked in Cutex SPA Formula, which is specifically engineered by Cutex chemists to clear hard-to-remove polish quickly and effectively, the company stated.

"The new brush in Twister is like a team of little fingers gently scrubbing away at that stuck-on polish," added Barbara Hershfelt, director of sales and marketing for Cutex Brands.
 

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