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A new take on hot-cold gel packs

BY Michael Johnsen

Wahl is differentiating itself from other products on the shelf through a new approach that combines a massager with hot-cold gel packs, helping to increase circulation and reduce swelling. The massagers are designed to conform to the body and offer customized relief for such common pain points as the neck, shoulders, back, feet and legs. According to a 2013 online study conducted by Harris Interactive and commissioned by Wahl, 80% of Americans experience muscle and joint pain. Three-in-4 people in pain suffer in three or more places.

(For the full category review, including data, click here.)

“Wahl is targeting the consumer looking for alternative pain management solutions,” Jenny McLaughlin, product manager for Walh Therapeutic Massagers, said. “All of our massagers are geared toward pain management. Our website is interactive so you can [communicate] where you have pain, and [the site] will tell you the best massager for [you].”

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VanaPain bulks up pain-relief line

BY Michael Johnsen

GM Pharmaceuticals recently launched 8-oz. bottles of its liquid pain reliever, VanaPain, which includes 16 servings of its daytime pain reliever and eight servings of its nighttime pain reliever. The new bulk products for the chronic pain sufferer began shipping in July, and the suggested retail price ranges from $7.99 to $9.99.

(For the complete category review, including data, click here.)

The original shot pain relievers, retailing at a suggested price of $2.99 per shot, are formulated with 870 mg of the NSAID choline salicylate and 65 mg of caffeine.

According to the company, caffeine added to pain relievers can make the remedy 40% more effective in treating headaches. And choline salicylate is absorbed five times faster than aspirin, the company added.

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External analgesics benefit from older pain consumers

BY Michael Johnsen

Who is the alternative analgesic pain consumer? “The majority of these people [in search of external pain relief] have chronic pain and are already taking prescriptions and using multiple methods of pain relief,” said Jenny McLaughlin, product manager for Walh Therapeutic Massagers. “Our research shows people are coming into the health-and-wellness area once a month.”

(For the complete category review, including data, click here.)

The external analgesic pain consumer typically is older. Headache tends to comprise about 30% of the usage occasions in the 18-to 48-year-old age group, John Incledon, president and CEO of Hisamitsu America, suggested. For consumers who are 50 years of age and older, “they’ve got a lot of maladies [and] co-morbidities that they’re treating; they’ve got to be thinking about drug-to-drug interactions. They also have to be careful that they’re not loading up on NSAIDs,” he said. “That’s why I think we see a more pronounced use in the older generation of topicals. Better than 50% of the business is in the 50 [years and older] group.”

New to the category are TENS devices, which stands for transcutaneous electrical nerve stimulation. The devices use gentle pulses to stimulate nearby nerves and are thought to scramble pain messages to the brain, stimulate the production of endorphins (the body’s natural pain reliever) and improve blood circulation. Omron first entered the category with its Pain Relief Pro electroTHERAPY unit. Since then, Chattem has launched an Icy Hot TENS SKU, as has Carex, with a line called AccuRelief Pain Relief Systems.

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