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New study shows children who eat cereal for breakfast have lower body weight, BMI

BY Jason Owen

BATTLE CREEK, Mich. — Parents searching for a healthy breakfast for their children should take another look at the cereal aisle.

According to new research published in peer-reviewed healthcare journal Infant, Child, & Adolescent Nutrition (ICAN), children who start their day with a cereal breakfast – even if that cereal is presweetened – tend to have lower body mass indexes (BMIs) and less chance of being overweight or obese than children who eat other breakfasts or skip the meal entirely.

"The benefits of cereal breakfast extend beyond low BMI, too. Breakfast cereals make a positive contribution to children’s nutrition," said Kevin B. Miller, PhD, a senior nutrition scientist at Kellogg Company’s W.K. Kellogg Institute for Food and Nutrition and one of the researchers who conducted the study. "A serving of cereal and milk provides kids with protein and four important nutrients they often don’t get enough of: fiber, calcium, Vitamin D and potassium."

Previous studies have shown that ready-to-eat cereal consumption is associated with reduced obesity in children and adults when compared to other breakfast options (including eating no breakfast at all). The 2012 research, "The Association Between Body Metrics and Breakfast Food Choice in Children," further confirms that children who eat cereal breakfasts, including presweetened cereal, are much more likely to have healthier body weights than those who eat other breakfasts. In fact, children who skip breakfast or choose non-cereal options are nearly twice as likely to be overweight or obese as their cereal-eating counterparts.

"A cereal breakfast, whether presweetened or not, provides children a convenient, nutrient-dense and great-tasting way to start their day," said Miller. To help families provide their children with a healthy breakfast, Kellogg offers more ready-to-eat cereals that are a good source of fiber (3 grams) and include at least one-half serving of whole grains (8 grams) than any other U.S. food company. Cereals include Kellogg’s Raisin Bran, Frosted Mini-Wheats, Froot Loops, Apple Jacks and many others.

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Jimmy Dean cooks up new breakfast items

BY Jason Owen

CHICAGO — February is National Hot Breakfast Month, and Jimmy Dean is celebrating with several new items across its breakfast lineup, the company announced today.

The company is adding several new items to both their frozen and refrigerated line of products.

"Whether it’s a traditional breakfast or a new option on-the-go like our new Delights Flatbread Sandwiches, this winter season we’re serving up a variety of delicious and savory breakfast items to help ensure everyone gets a great start to their morning," said Amy Grabow, VP marketing for the Jimmy Dean brand.

With consumers increasingly seeking out breakfast offerings that deliver on nutrition, convenience and taste, the Jimmy Dean brand is expanding its Delights by Jimmy Dean line of frozen breakfast options with the introduction of new Delights Flatbread Sandwiches. For less than 300 calories, Delights by Jimmy Dean offers consumers a great-tasting breakfast without the guilt. Available in the frozen section of grocery stores nationwide, the newest additions to the popular line of Delights by Jimmy Dean breakfasts include:

  • Delights by Jimmy Dean Turkey Sausage, Egg & Cheese Flatbread ­ — combines hearty Jimmy Dean turkey sausage with egg and cheese on a honey wheat flatbread. Each serving contains 250 calories, 12 g of fat and 15 g of protein;

  • Delights by Jimmy Dean Bacon, Egg & Cheese Flatbread — ­ combines savory Jimmy Dean bacon with egg and cheese on a honey wheat flatbread. Each serving contains 230 calories, 12 g of fat and 11 g of protein; and

  • Delights by Jimmy Dean Egg White with Spinach & Mozzarella-Style Cheese Flatbread ­ — the first meatless options in the Delights by Jimmy Dean line, the sandwich combines egg whites with spinach & mozzarella-style cheese on a honey wheat flatbread. Each serving contains 160 calories, 4.5 g of fat and 11 g of protein.

For those looking for a better-for-you breakfast option when making traditional breakfast favorites for the family, Jimmy Dean brand also is adding the first flavor variety to its fully cooked line of turkey sausage products. Available in the refrigerated section of grocery stores nationwide, the newest addition to the Jimmy Dean line of convenient, fully cooked options is the:

  • Jimmy Dean Fully Cooked Maple Turkey Sausage Patty — ­ combines sweet and savory tastes and fully cooked maple turkey sausage, and provides a quick and better-for-you way to add delicious flavor to any breakfast.

Available in the frozen section of grocery stores nationwide, the newest additions to the Jimmy Dean line of convenient breakfast items include:

  • Jimmy Dean Biscuit & Sausage Gravy Bowl — ­ a classic breakfast combination of Jimmy Dean sausage gravy and buttermilk biscuits now in a convenient microwaveable bowl that offers home-cooked flavor in three minutes;

  • Jimmy Dean Snack Size Chicken Biscuit Sandwich — ­ two handheld mini chicken sandwiches on a biscuit, bringing Southern-style chicken to the breakfast table. Ready in about a minute from the microwave, these mini sandwiches offer chicken-lovers a quick and tasty breakfast or a satisfying anytime snack; and

  • Jimmy Dean Meat Lovers Sandwich — ­ two tasty Jimmy Dean sausage patties, egg and cheese on an English muffin. The sandwich contains two times more meat than the leading breakfast sandwich, offering consumers a hearty, satisfying breakfast to start the day.

"As we head into the heart of winter and mornings become increasingly colder, nothing beats a warm, savory breakfast with protein to start the day," Grabow said. "Knowing that our consumers are rushed during the mornings and shouldn’t have to forego a hearty breakfast at home, we’ve expanded our line of frozen and refrigerated convenience breakfast offerings to make it easier for them to enjoy their favorite Jimmy Dean breakfast in minutes."

The new Jimmy Dean breakfast products will be available in grocery stores nationwide beginning this month.

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Nestlé expands Valentine’s candy seasonal assortment

BY Jason Owen

GLENDALE, Calif. — Nestle today announced new additions to its line of Valentine’s Day offerings.

This season’s collection includes the new Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit. Returning this year are Lik-M-Aid Fun Dip Valentine Exchange Kit, Nestlé Crunch and Butterfinger Hearts, Wonka’s best-selling Nerds , Pixy Stix, or Laffy Taffy Candy and Card Kits, Wonka Sweetarts Lollipops and Wonka Sweetarts Hearts.

"Valentine’s Day is that special time of year when we express our love and friendship with the exchange of delightful cards and candies," said Tricia Bowles, spokeswoman for Nestlé USA Confections & Snacks. "This year, we’ve also given moms more of what they told us they wanted: convenient, affordable and versatile treats that are great for school exchanges, snacking and parties."

A full listing of the new products are below:

Candy & Card Kits
Spread the love with an assortment of convenient Valentine’s Day card classroom exchange kits in Nestlé Crunch and Wonka flavors that include cards made to fit these classic treats:

  • New Sweetarts Candy & Card Kit; 24 pieces, 7.29 oz., SRP: $3.29

  • New Nestlé Crunch Minis Candy & Card Kit; 20 pieces, 7.7 oz., SRP: $3.29

  • Best-selling Lik-M-Aid Fun Dip Exchange Kit; 24 pouches, 12 oz., SRP: $3.29

  • Pixy Stix Candy & Card Kit; 32 pieces, 5.17 oz., SRP: $3.29

  • Nerds Candy & Card Kit; 20 pieces, 9 oz., SRP: $3.29

  • Laffy Taffy Candy & Card Kit; 24 pieces, 7.5 oz., SRP: $3.29

New Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit
Kids can become tasting sleuths with the first-ever Wonka Lik-M-Aid Fun Dip Mystery Flavor, packaged in a 24-piece exchange kit that includes packets designed to double as Valentine’s Day cards. Try and figure out the secret flavor (we’re not telling!). Available exclusively at Target.

Nestlé Crunch and Butterfinger Hearts
It’s easier than ever to give them your heart with heart-shaped chocolate treats filled with delicious Butterfinger or Nestlé Crunch pieces and wrapped in a colorful pink and red foil. Available with seasonal packaging in 8-oz. or 10-oz. bags and with an SRP of $2.99 to $3.19.

Sweetarts Lollipops
They’re a little bit sweet and a little bit tart, but the cherry-flavored, heart-shaped Sweetarts lollipops are every sweetheart¹s perfect Valentine’s Day candy — 11 oz. with an SRP of $2.49.

Sweetarts Hearts
Choose from pink and purple swirled heart-shaped Sweetarts Hearts Gummies or Sweetarts’ Hearts, a spin on the iconic Valentine’s Day conversation heart available in your favorite sweet and tart flavors. These Sweetarts Hearts are perfect for decorating and snacking, or purchase them in convenient pouches ideal for classroom exchanges:

  • Sweetarts Hearts: 8.25 oz., 22 pouches, SRP: $2.49; and 18 oz., 44 pouches, SRP: $4.49

  • Sweetarts Hearts Gummies: 11 oz., SRP: $2.49

 

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