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New study says eating cereal for breakfast promotes healthier lifestyle

BY Melissa Valliant

MINNEAPOLIS A new study from The General Mills Bell Institute of Health and Nutrition in Minneapolis reports that eating cereal for breakfast may help manage people’s weight and encourage a more healthy eating regimen throughout the day. Published in the Nov. 21 issue of Nutrition Research, the “Consumption of Breakfast Cereal” study referenced data from the National Heart, Lung, and Blood Institute’s “Growth and Health” study, which recorded the daily diet of 2,379 girls aged between nine and 10 from 1987 to 1997.

Researchers hypothesized that cereal ingredients were linked to positive health results, foods eaten with cereal (e.g., milk) were possibly connected to positive health results and cereal eating may significantly contribute to positive health results. The study’s data proved that cereal eaten at breakfast contains healthier ingredients and less fat, protein, sugars and carbohydrates than foods eaten during non-cereal breakfasts. More milk is consumed with cereal than without, thereby connecting cereal breakfasts with higher calcium intake. Cereal breakfasts were also found to be associated with eating better throughout the day, an increase in physical activity and a decrease in soda consumption.

Researchers concluded that eating cereal for breakfast may contribute to maintaining a healthy diet and physical activity among girls. 

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Kellogg to support revitalization of downtown Battle Creek

BY Jenna Duncan

BATTLE CREEK, Mich. Kellogg Co. has announced that it will help in redevelopment and rebuilding efforts in its U.S. headquarters’ home town of Battle Creek.

Starting with the construction of a six-story, 122,500-square-foot office building for $22.5-million, Kellogg will have a presence in shaping—and funding—other downtown redevelopment projects, that will not only build on its campus and business, it will also branch into the city landscape and help to support Battle Creek as a food science center.

David Mackay, Kellogg’s chief executive officer, told the media that the new office building will allow the company to relocate about 680 employees from Kellogg’s Porter Street office complex to downtown. The ribbon-cutting on the new office is tentatively planned for sometime in 2010, the company said.

Other community rebuilding plans that Kellogg is considering supporting include expanding the city’s educational presence by possibly relocating the Battle Creek Area Math and Science Center from Springfield to downtown Battle Creek, creating a food science technology program for development and commercialization which will merge local producers with international business, create a partnership between educators to beef up curriculum involving food research, possibly consolidating the Battle Creek Family YMCA with the Battle Creek Parks and Recreation department and making safer walking spaces to encourage more foot-traffic in downtown Battle Creek, local reports said.

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Coca-Cola working on thick, dessert beverage made with rice

BY Melissa Valliant

ATLANTA It seems Coca-Cola is looking for revenue-raising opportunities outside of the soft drink category. According to the U.S. Patent and Trademark Office, the beverage giant has filed a patent for a rich, dessert-type product, thickened with rice.

The product’s added rice extracts or derivatives would provide it with a cream- or custard-like texture, and the company’s application explains that textures with varying degrees of thickness could be developed. A “dairy-free, low caloric, low fat beverage” was described, sounding strangely similar to Pepsi Bottling Group’s Muscle Milk, a relatively new product that has thrived in the nutrition beverage category.

Coke’s mystery creation may also include starch, protein, fiber, fat, fruit flavors and sweet flavors frequently associated with ice cream, pie, cake or pudding.

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