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New ‘Squeeze Pods’ bring ultra-portability to personal care segment

BY Antoinette Alexander

MADISON, Conn. — Looking to jazz up the personal care segment is the new Squeeze Pod line of personal care products, conveniently packaged in patented, single-use "pods" for pampering and problem solving on the go.

Ideal for travelers and active people on the go, Squeeze Pods are TSA compliant and easy to pack or tuck in a pocket, purse, carry-on or gym bag. The USA-made products are also vegan and certified cruelty-free by PETA.

Showcasing the collection at the upcoming Natural Products Expo East in Baltimore will be founder and CEO Kevin Garrity.

“Our lightweight pods are designed to go everywhere with you,” stated Garrity. “Each is about the size and weight of a quarter, so they can easily be tucked in a pocket, back pack or bag. No other product offers this level of portability and ease for people devoted to a healthy lifestyle.”

The collection, which launched in March, includes:

Natural Hand Purifier: Squeeze Pod Natural Hand Purifier cleanses hands with such botanical ingredients as clove, cinnamon, peppermint and thyme. Plus, each drop contains natural moisturizers that soothe and protect skin, including aloe leaf juice and coconut oil.

Natural Moisturizing Lotion: Made with a quartet of natural moisturizers — shea butter, aloe vera, algae extract and jojoba extract — and infused with essential oils of grapefruit and bergamot for a spirit-lifting citrus scent, Squeeze Pod Natural Moisturizing Lotion provides dry skin relief.

Natural Toilet Odor Eliminator: Safe for plumbing and septic systems, Squeeze Pod Natural Toilet Odor Eliminator takes care of potentially embarrassing situations in a snap. Instead of an aerosol can or bulky bottle, it's packaged in discreet, leak-proof little pods and formulated with essential oils and natural ingredients like yeast enzymes that eradicate odors fast.

Natural Shave Cream: Formulated for sensitive skin with non-comedogenic natural ingredients and no harmful preservatives or allergens, Squeeze Pod Natural Shave Cream offers 2-in-1 convenience: It softens stubble for a close shave while soothing, smoothing and moisturizing skin. With all-natural hints of citrus and pine, it enlivens and prepares busy, on-the-go people for any endeavor.

Natural Hair Gel: From the airplane to the boardroom, from the convertible to the client's office, from the beach to the club … Squeeze Pod Natural Hair Gel keeps hair under control. Made with such natural ingredients as cornstarch and potato starch, it's a super-easy quick fix that won't leave hair brittle. Squeeze, style and go.
 

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Pedigree unveils new Stackerz dog treats

BY Antoinette Alexander

NASHVILLE, Tenn. — Pedigree Brand has released its new Pedigree Stackerz dog treats.

Each Pedigree Stackerz treat contains real meat as the first ingredient, the company stated, and provides a combination of two flavors. The three flavor combinations include:

  • Filet mignon and bacon flavor
  • Grilled chicken and NY strip flavor
  • Smoky bacon and cheddar flavor

All three flavors are now available at mass retail, grocery and pet stores for a suggested retail price of $3.99.
 

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OPIVU Cosmetics announces end of trademark infringement battle with OPI Cosmetics

BY Antoinette Alexander

DANVILLE, Calif. — Emerging beauty brand OPIVU Cosmetics has announced the end of a nearly four-year trademark infringement battle with Coty’s OPI Cosmetics.

According to OPIVU Cosmetics, the issue began in October 2010 when OPIVU filed for its trademark "OPIVU Cosmetics." Upon discovering OPIVU's new application, OPI — which had recently edited its own trademark to include the word "cosmetics" following a buyout from Coty Holdings — immediately filed an opposition to the mark ordering OPIVU to halt their marketing under the new trademark.

In 2012, OPIVU CEO Moses Gora called Vince Engel, an advertising professional who has worked with such brands as Buxum, Nike and the San Francisco 49ers, to give the brand a complete makeover. Together, OPIVU worked with Engel and a team of grad students from San Francisco's Academy of Art University's Advertising School to rebrand OPIVU without changing the name.

Furthermore, in May 2014, Gora emailed OPI's founder George Sheffer requesting advice on how to engage in negotiation outside of the courtroom. Sheffer forwarded the letter to the corporation's legal team, and on Aug. 11, the opposition was finally settled, OPIVU stated.

With the trademark opposition now in the past, OPIVU is now looking to grow its brand. The company recently created a limited-edition lip gloss for an Allure magazine "Best of Beauty" event and is currently talking with retailers to expand distribution.

The company is named after Opulence For You (Op. IV U), the salon at which founder Susanna Stroberg got her start. The brand focuses on providing all-natural, hypoallergenic makeup for the “global girl.”
 

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