BEAUTY CARE

New Speed Stick Gear brand teams up with racing rookie Cole Whitt

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.   

As part of this new partnership, Speed Stick Gear has become the primary sponsor of Whitt’s No. 26 car for Swan Racing during the 2014 Daytona 500.

In addition, Speed Stick Gear is currently filming a documentary series that will chronicle Whitt’s preparation and in-car experience leading up to this year’s Great American Race — the Daytona 500.   Often regarded as the most important and prestigious race on the Nascar calendar, the Daytona 500 will take place on Feb. 23 and is televised nationwide.

"As a young, emerging competitor, Cole Whitt is about to embark on an experience that aligns perfectly with our brand story," stated Bill Van Da Graaf, VP and GM of U.S. Personal Care at Colgate-Palmolive.  "We’re so excited to connect consumers with Speed Stick Gear by capturing and sharing Cole’s personal experience on the track."

Beginning in March, the documentary series featuring Whitt’s journey to the Daytona 500 will be available on the SpeedStick YouTube channel.

Speed Stick Gear is a new line of antiperspirants with drycore technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions — like racing in the Daytona 500.  

The new Speed Stick Gear is now available at mass retail and grocery stores nationwide.  

 

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Dove promotes Advanced Care Deodorant

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

The new Dove Advanced Care Deodorant is formulated with NutriumMoisture, offering the brand’s best care, while also providing 48-hour odor and wetness protection. NutriumMoisture is a proprietary Dove formula comprised of ingredients to moisturize the skin. Using this new line of deodorants provides women with softer, smoother armpit skin in three days, according to the company.

Armpits are one of the most neglected body parts. Many women do not even think of their armpits as skin and, therefore, deprive them of the care and attention they give the rest of their bodies. Without even realizing it, women are damaging their underarms when shaving. In fact, only 64% of what is removed when shaving is hair, 36% is actually skin. As a result of shaving, skin loses 50% more moisture, which can lead to dryness and sensitivity, the company stated.

The Dove PitiCure — which easily can be performed at home — is a treatment that cleanses and helps care for armpit skin over time with the application of Dove Advanced Care Anti-Perspirant/Deodorant with NutriumMoisture.

  1. Exfoliate – Use a gentle exfoliating cloth to cleanse underarms and draw out impurities;
  2. Rinse – Rinse the area with warm water and pat dry with a soft towel; and
  3. Care – Apply Dove Advanced Care Anti-Perspirant/Deodorant with NutriumMoisture.

During the PitiCure treatment events, women will also have the opportunity to showcase their confidence with a celebratory "arms up" pose in Valentine’s Day attire at a Dove®photo booth.

The new Dove Advanced Care comes in 11 scents and two different formulations to address individual skin care needs. The full line of products is available for purchase in food, drug and mass at a suggested retail price of $4.99.

 

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Coppertone unveils sunscreen innovations

BY Antoinette Alexander

MEMPHIS, Tenn. — Merck Consumer Care, the maker of Coppertone, and the scientists at the Coppertone Solar Research Center have announced the launch of two new sunscreen innovations — Coppertone Sport AccuSpray and Coppertone ClearlySheer.

Coppertone Sport AccuSpray offers active adults control of their application experience through a targeted, continuous spray sunscreen technology. The first-to-market and patented design enhancement was created to help reduce overspray that can result in mess and waste, while delivering the sun protection of the Coppertone Sport continuous spray line.

Coppertone ClearlySheer sunscreens offer new formulas, developed specifically for women who want sunscreen options customized for some of the many occasions when they are out in the sun. These new formulas include the new ClearlySheer for Sunny Days, which leaves a smooth, matte finish, and ClearlySheer for Beach and Pool, which provides water-resistant protection.

 

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