CENTER STORE

New Special K cereal and snack offer less calories for the weight-conscious consumer

BY Melissa Valliant

BATTLE CREEK, Mich. Surveys say that only about 8% of Americans actually end up keeping their New Year’s resolution, and Kellogg Company is introducing two new products in an effort to change this. Special K Crackers and Special K Blueberry put a dent in appetites without putting consumers a step behind on their weight loss plans.

Ninety percent of women crave snacks during the day, often in the afternoon.

With only 90 calories for every 17 crackers, Special K Crackers provide the crunch women crave in an afternoon snack without the guilt. The crackers are Special K?s first-ever snack and offer 8 g of whole grains in every 8-oz.pantry pack. The snack is available in Tomato & Herb and Multi-Grain flavors.  

A November study from The General Mills Bell Institute of Health and Nutrition in Minneapolis reported that eating cereal for breakfast may help manage people?s weight and encourage a more healthy eating regimen throughout the day. According to Kellogg, Special K Blueberry Cereal with skim milk, fruit and black coffee totals less than 250 calories. The cereal combines crunchy rice, whole-wheat and blueberry flavored flakes with oat and blueberry flavored clusters.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

P&G to bring clean drinking water to Zimbabwe

BY Antoinette Alexander

CINCINNATI Procter & Gamble and global health organization Population Services International have announced that they will provide 10 million liters of drinking water to help prevent cholera in Zimbabwe. More than 1,000 people have died from the current cholera outbreak in Zimbabwe.

Developed by P&G, PUR Purifier of Water is a powdered water clarification and disinfectant technology that comes in small packets. Using some of the same ingredients as municipal water systems, the PUR water purification packets remove pollutants and cysts, as well as kill viruses and bacteria, including the bacteria that cause cholera, P&G stated.

The packets will be distributed for free to those living in areas with high cholera outbreaks in and around Harare, Beitbridge and Mudzi, Zimbabwe.

Approximately 10,000 families with 40,000 to 60,000 people will be reached with the free distribution of the PUR packets to meet their water treatment needs for three months.

“P&G is grateful for the work of our safe drinking water partners, PSI and AmeriCares, during this holiday season to make PUR available to the people of Zimbabwe and to help address this deadly cholera outbreak,” stated Greg Allgood, director of Children’s Safe Drinking Water at P&G. “PSI will provide the equivalent of 300 tanker trucks of purified water treated with the PUR packets in order to help prevent thousands of cases of cholera.”

The Children’s Safe Drinking Water program is a signature program of P&G’s Live, Learn and Thrive global cause, which reached more than 60 million children in need around the world last year. P&G launched CSDW in 2003 and since then has worked with partners to provide more than 1.3 billion liters of clean drinking water to people in more than 40 countries.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Whole Foods encourages shoppers to think sustainability, ethics when holiday shopping

BY Jenna Duncan

AUSTIN, Texas Whole Foods Market is asking shoppers across the United States to consider where their gifts come from and the impact their buying has on the environment and different communities, the company said in a release.

Whole Foods is urging shoppers to be ethical and responsible during holiday shopping trips, and is offering a plethora of fair-trade, hand made and organic items.

“From handmade Nepalese felted wool ornaments to an organic cotton peace scarf, these gifts help preserve the health of the earth’s resources and its people,” Whole Foods said.

Whole Foods said that this season it has stocked many items in the $5, $10 and $20 ranges and marked them with the “Holidays with Heart,” label, which explains select items have been designated as helping to mitigate “negative social and/or environmental impact.” Whole Foods’ “Whole Trade”-marked items have been selected because they comply with the company’s standard on work conditions and ethical business practices.

Whole Foods has committed to donating 1% of sales from “Holidays with Heart” and “Whole Trade” products to the Whole Planet Foundation. Additionally, Whole Foods has donated almost $1 million worth of food to nationwide hunger-relief cause, Feeding America.

Whole Foods operates 270 stores in the United States. For fiscal 2008 (the period ended Sept. 28), the company reported an increase in sales by 13.7% over the previous period to $8 billion.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?