BEAUTY CARE

New Softlips Cube Hello Kitty collection to hit retail

BY Antoinette Alexander

TORRANCE, Calif. — Sanrio, parent company of Hello Kitty, and The Mentholatum Co.'s Softlips Cube 5-in-1 Lip Care will partner to launch a new lip balm collection beginning in July.

Packaged in a glass-like cube, each flavor is inspired by some of Hello Kitty's favorite things. The Softlips Cube Hello Kitty collection aims to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen.

"Softlips has provided premium lip balms with a flavorful twist to women for over 20 years, and we are thrilled to team up with Sanrio for the new Softlips Cube Hello Kitty collection. This collaboration is the perfect fit for Softlips Cube, the lip balm that combines function and style, and Hello Kitty, the cute and sophisticated pop icon," stated Jean Legros, VP of sales and marketing, The Mentholatum Co.

The collection will debut with two Hello Kitty personalities and corresponding flavors, "Smart" with a crisp apple flavor and "Pretty" with a sweet passion fruit flavor, followed by "Cute" with a strawberry banana flavor in September. The fourth and final flavor, an exclusive mystery flavor, will be available as part of a four-piece gift set starting in November.
 
The individual Softlips Cube Hello Kitty balms will retail for $3.49 each and the four-piece gift set for $12.99 at retailers nationwide.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Pregnant actress Jennifer Love Hewitt to be the new face of Palmer’s stretch mark products

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Palmer's Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of its latest pregnancy ad campaign.

Due this summer with her second child, Hewitt will bare her pregnant belly for the brand as the face of its stretch mark products, including the Palmer's Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil, in ads launching in Fall 2015.

Known for her roles in both TV and movie projects such as "The Client List," "Ghost Whisperer," "Criminal Minds," "Party of Five," and "I Know What You Did Last Summer," Hewitt will put her pregnancy on display in the fall 2015 campaign. The ad campaign celebrate soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child.

"After the success I had using Palmer's through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers," stated Hewitt. "These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way."

Formulated such ingredients as cocoa butter, vitamin E and pure oils, Palmer's stretch mark products promise to keep skin looking moisturized and smooth, and are also hypoallergenic, paraben-free, phthalate-free and dermatologist tested.

"When we found out that Jennifer Love Hewitt was a fan of Palmer's and wanted to work with us on our next campaign, we were overjoyed to have a star of her caliber embracing the Palmer's brand," stated Jennifer Leonard, E.T. Browne senior product manager. "Her genuine love of pregnancy and motherhood makes her the perfect fit to proudly showoff her pregnant belly on behalf of Palmer's. We're so excited for everyone to see the finished product.”
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

L’Oréal to develop 3-D printed skin tissue for research

BY Antoinette Alexander

 

NEW YORK — Beauty giant L'Oréal USA has teamed up with 3-D bioprinting company Organovo Holdings to develop 3-D printed skin tissue for product evaluation and other areas of advanced research.

The partnership marks the first-ever application of Organovo's groundbreaking technology within the beauty industry.

"We developed our technology incubator to uncover disruptive innovations across industries that have the potential to transform the beauty business," stated Guive Balooch, global VP of L'Oréal's Technology Incubator.  "Organovo has broken new ground with 3-D bioprinting, an area that complements L'Oréal's pioneering work in the research and application of reconstructed skin for the past 30 years. Our partnership will not only bring about new advanced in vitro methods for evaluating product safety and performance, but the potential for where this new field of technology and research can take us is boundless."
 
Organovo's 3D bioprinting enables the reproducible, automated creation of living human tissues that mimic the form and function of native tissues in the body.

"We are excited to be partnering with L'Oréal, whose leadership in the beauty industry is rooted in scientific innovation and a deep commitment to research and development," aded Keith Murphy, chairman and CEO at Organovo. "This partnership is a great next step to expand the applications of Organovo's 3-D bioprinting technology and to create value for both L'Oréal and Organovo by building new breakthroughs in skin modeling."
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?