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New Shoppers Drug Mart, CARP report substantiates pharmacy value

BY Michael Johnsen
TORONTO – A new report from Shoppers Drug Mart and CARP – A New Vision for Aging in Canada released Wednesday concluded that pharmacist interventions are helping to keep Canadians on their medications, thereby improving patient health and saving the system health care dollars.
 
"In recent years, provincial governments have recognized how pharmacists can offer accessible, convenient services that improve the health of patients and save already stretched healthcare dollars," stated Mike Motz, president, Shoppers Drug Mart. "This report clearly shows how further expansion of pharmacist services can help to resolve medication issues on the spot and keep patients on track."
 
According to the report, non-adherence in Canada causes 69% of medication-related hospitalizations and the estimated annual cost to the health care system is between $7 billion and $9 billion. 
 
The new "Sustainable Solutions Report: Pharmacist Interventions in Medication Adherence" outlines the types of services pharmacists can now offer in many provinces to support adherence. They include follow-up calls to ensure patients are picking up prescription refills on time; assessing, adapting and renewing prescriptions; and providing medication in compliance packs so those on multiple treatments can ensure they're taking the right medication at the right time of day.  
 
The report also highlights clinical research that clearly demonstrates these types of interventions are having a real impact on improving patients' adherence.
 
According to a national poll of CARP members aged 50 and over, 86% admit to having at least one adherence issue. Of those, 80% have unintentionally skipped a dose, 28% admit they have missed or been late in refilling a prescription and 24% have missed or delayed renewing a prescription. 
 
"Our members have strong relationships with their pharmacists and count on them to make sure they take their medication correctly," commented Moses Znaimer, president and CEO of CARP – A New Vision of Aging for Canada. "We partnered with Shoppers Drug Mart on this report because we fully support expanding the role of pharmacists in encouraging medication adherence in order to improve the health of Canadians and the sustainability or our health care system."
 
 
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Recharge with recyclables

BY Barbara White-Sax

ST. LOUIS — Energizer recently introduced Energizer Recharge, the first rechargeable AA and AAA batteries made with recycled batteries. Energizer Recharge batteries are made with 4% recycled battery material, providing consumers with long-lasting power that can be recharged hundreds of times and reduce the impact on the planet.

(Click here to view the full Category Review.)

Energizer scientists worked with exclusive partners to develop a process to recycle used batteries from high-efficiency vehicles by refining the material through a proprietary process. As with Energizer EcoAdvanced batteries, new Energizer Recharge has less environmental impact by reducing the amount of batteries that consumers need to use to power their devices, and by requiring less mining of virgin material in the manufacturing process.

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Advanced, specialty segments boost a draining category

BY Barbara White-Sax

Battery sales are suffering in the drug store channel, with channel sales dipping nearly 3% for the 52 weeks ended Dec. 27, 2015, according to IRI data. But, there are growth opportunities in the category in the advanced alkaline, hearing aid and specialty batteries segments.

(Click here to view the full Category Review.)

“Devices are becoming smaller and more efficient, which has led to a strong increase in demand for AAA batteries. In addition, coin button batteries are growing at a fast rate, driven by the proliferation of connected devices that require small battery power,” said Ramon Velutini, brand manager at Duracell. Velutini said allowing many smart or connected devices to communicate with each other often requires long-lasting power that comes in smaller sizes.

“As more advanced technology surfaces in every-day devices, batteries will need to provide even more power,” said Ann Rule, Rayovac senior director of marketing. Rayovac has been expanding its high-end Rayovac Fusion advanced alkaline line. “We’ve been able to increase the internal battery capacity, which means more power for devices which require improved battery efficiency.”

Energizer also has been focused on long- life batteries and launched Energizer EcoAdvanced, made with 4% recycled batteries, last year. The product is Energizer’s longest-lasting alkaline. “A battery made with any percentage of recycled batteries, while maintaining high runtime, was thought to be an impossibility for decades and is now reality,” said Michelle Atkinson, Energizer’s chief consumer officer.

Energizer continues to innovate with the introduction of Energizer Recharge, the first rechargeable AA and AAA batteries made with recycled batteries. Energizer Recharge is just one of several innovations Energizer is making this year. “Improved Energizer Max batteries now last up to 30% longer than previous Energizer Max batteries in digital cameras and offer leakage protection through Power Seal technology for up to two years after fully used,” Atkinson said. “We also made improvements to our Energizer Ultimate Lithium battery, making it the world’s longest-lasting AA battery, holding energy up to 20 years in storage.”

Last year, Energizer also introduced a line of performance headlights, featuring powerful LEDs, a patented digital focus and dimming technology for an enhanced user experience.

The hearing aid battery segment will continue to grow. “In the hearing aid battery category, we’re seeing a lot of growth fueled by more baby boomers entering the category and technologically advanced hearing aids that are more demanding on the battery,” Rule said. Last year, Rayovac introduced Clear Sound Technology to the hearing aid battery segment.

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