BEAUTY CARE

New ReVive Light Therapy beauty devices hits Walgreens.com, Rite Aid

BY Antoinette Alexander

DENVER — LED Technologies has teamed up with kathy ireland Worldwide to develop reVive Light Therapy. The products launched at Walgreens.com and Rite Aid this spring and include skin care devices that offer the latest technology in four key areas: anti-aging; uneven skin tone, and hyperpigmentation; acne and skin healing.

“ReVive Light Therapy is exquisite. This all-natural anti-aging and skin care therapy is something I truly believe in. Looking your best, from a healthy perspective is powerful. I believe reVive Light Therapy is a unique product that is able to make powerful and personal changes in our lives. These treatments from my experience are exceptional for wrinkles, aging spots, fine lines, sun damage and more,” stated Kathy Ireland, CEO and chief designer of kathy ireland Worldwide.

The FDA-approved products include —

Essential ($69) – This light therapy treatment for wrinkles or acne features 24 medical-grade LED lights. Each system includes a free peptide or blemish serum valued at $39.

Clinical C 60 ($169) – This collection features interchangeable light treatment heads with 60 medical-grade LED lights. There are anti-aging, acne and pain relief treatment kits. Each system includes a free serum or healing balm valued at $39.

Professional Panel System ($349 to 399) – This features four functions in one unit with 302 LED lights. It offers a contemporary and portable design with shortest the treatment time: eight minutes daily. It is ideal for face, neck, chest, hands and back treatments. The system includes all four treatment serums and balms (a $198 value).
 

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Color Wow Root Cover Up goes red

BY Antoinette Alexander

NEW YORK — Color Wow has introduced its latest shade of Root Cover Up — red.  
 


Winner of 28 major beauty industry awards, Root Cover Up is for women who color or highlight their hair. The mineral-powder formula seamlessly covers both gray roots and dark re-growth by binding with hair and perfectly in place until shampooed out, the company stated.

And now it's available in a red shade that has been tweaked and tested over the last two years to work for a variety of red tones, from ginger to copper to auburn.


"Since we launched Root Cover Up, we’ve been fielding countless calls and emails for a red shade. There are so many different shades of red that it’s been a difficult process determining the best combination of pigments to create a versatile blend. But we’ve created a shade that will work on red heads from Jessica Chastain to Julianne Moore to Florence Welch,” stated Color Wow CEO Gail Federici.
 


The new Root Cover Up shade will be available in June for $34.50 at Ulta Beauty, QVC and online at colorwowhair.com
 

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ModelLauncher Cosmetics develops makeup line for aspiring models

BY Antoinette Alexander

MIAMI BEACH, Fla. — ModelLauncher Cosmetics has introduced a line of fashion makeup for aspiring models and all women around the globe.

ModelLauncher offers a full portfolio of 27 products for eyes, lips, and face, with prices ranging from $12 to $40. The collection incorporates various color palettes that feature bold and vibrant hues, as well as softer shades and neutrals. Each product was developed and launched to help women create every-day and runway-ready looks in minutes.



The 2015 collection includes an array of both liquid and powder foundations, available in a variety of shades designed to work across a wide spectrum of skin tones. The hydrating formula provides long lasting coverage and SPF 15 sun protection, the company stated. These can be topped off with a Sheer Matte Bronzer to create a glowing, sun-kissed look, and a Mineral Blush made with natural ingredients for sensitive skin.


Utilize ModelLauncher’s gel or liquid liners to achieve looks of ultimate precision. With a few strokes of the line’s mascara, lashes attain volume, length and definition.



ModelLauncher Cosmetics offers an assortment of lip formulations to complete every look. Lip liners create definition and volume, while highlighting any one of their hydrating and long lasting lip colors.
There are more than 30 shades to choose from.

The collection’s Signature Eye Shadow Quad also allows for endless options as it incorporates four different shades to create an endless combination of looks for both day and night.

To support the cosmetics brand, the ModelLauncher website provides a community platform for aspiring models all over the world, ages 13 an older, to pursue their dreams of becoming a professional model through free online modeling contests, driven by various forms of social media including Facebook, Instagram, etc.  Past winners of the ModelLauncher Launchpad include Brandi Vicks from "Project Runway," Elizabeth Bujans who walked in Berlin Fashion Week, and Katarzyna Lukaszczuk who was featured in Inside-Poland.


 

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