HEALTH

New report projects 12.6% increase of probiotics market

BY Michael Johnsen

WILMINGTON, Del. The food and beverage practice at MarketsandMarkets projected the global probiotics market to be worth $32.6 billion by 2014, growing at a compound annual growth rate of 12.6% from 2009 to 2014 during its “Analyst Briefing Presentation on the Global Probiotic Market” held Tuesday.

Europe and Asia are expected to account for nearly 42% and 30% of the total revenues, respectively, in 2014. The U.S. market has opened up to these products in the recent past and is expected to grow at a CAGR of 17% from 2009 to 2014, the biggest contributor being probiotic cultured drinks followed by probiotic yogurts. Though the market base of probiotic products is comparatively lesser in the United States, the market is expected to grow at a rate of almost 14% in the same period driven by the large-scale acceptance of probiotic yogurts, probiotic cultured drinks and probiotic dietary supplements.

“The early movers in the industry will benefit in terms of market share but it is important that they focus on innovating probiotic strains that are more efficient in terms of survivability in harsh conditions and stability and are supported by competitively-priced production technologies,” the company stated. “In addition, garnering faith of the consumers by making substantiated and legitimate assertions in terms of health benefits will profit the market in future.”

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GNC launches ViraBLOC

BY Michael Johnsen

PITTSBURGH GNC on Tuesday announced the launch of ViraBLOC, a clinically-tested immune defense product based on patent-pending elderberry extract from HerbalScience Group.

The latest clinical study on ViraBLOC complements other clinical studies on the immune system benefits of elderberry extract, GNC stated.

“ViraBLOC is the right product at the right time,” stated Beth Kaplan, GNC president and chief merchandising/marketing officer. “Elderberry extract has been recognized as a natural boost to the immune system for hundreds of years. What GNC has done is provide these benefits in an easy-to-take lozenge form that incorporates a clinically proven, patent-pending ingredient.”

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CRN gives educational grant to Pharmacy Practice

BY Michael Johnsen

WASHINGTON The CRN Foundation, an educational foundation formed by the Council for Responsible Nutrition, on Tuesday announced it has provided an educational grant to Pharmacy Practice, a sister publication of Drug Store News, to develop a continuing education module for pharmacists around the use of dietary supplements for the second year.

“Nearly 40% of consumers from the CRN Consumer Survey on Dietary Supplements cite pharmacists as a reliable source of information about supplements — second only to doctors,” stated Judy Blatman, SVP, communications, CRN. “And since nurse practitioners are often on the front lines of communication with patients and they focus on providing comprehensive, personalized health education, both nurse practitioners and pharmacists are excellent audiences to educate about the role that dietary supplements play in maintaining overall health and wellness.”

The grant will allow retail pharmacists and pharmacy technicians to receive CE credits from two different courses via on-line webinars. Drug Store News markets the program to pharmacists, pharmacy technicians and pharmacy schools through a series of promotional emails, postcards and advertisements placed in the publication.

The first course — “Managing Joint and Bone Health and Dietary Supplements” — was held late last week with speaker Jason Theodosakis. The second course — “Women’s Health and Dietary Supplements” — will be held in November and will feature Tori Hudson as the educator.

The archived webinars will be accessible on www.cedrugstorenews.com for three years, CRN stated. Pharmacists who successfully complete each webinar will receive one contact hour of CE credit.

Similar to last year, the educational grant will also allow for continuing education programs to appear in print — however, the audience for this year’s print CE lessons will be nurse practitioners, Blatman noted. Two in-print CE lessons will run in Retail Clinician, a Drug Store News publication that reaches nurse practitioners practicing in a retail settting , with the first CE lesson being an adaptation of the 2008 in-print lesson to pharmacists, “The Regulation of Dietary Supplements,” by Annette Dickinson. This lesson ran in the August 2009 issue of Retail Clinician and will be available on-line for one year.

Hudson will also adapt her pharmacists’ webinar lesson on women’s health and dietary supplements to an in-print version for nurse practitioners. This lesson is set to run in the November 2009 issue of Retail Clinician and will also be available on-line for one year. Nurse practitioners who complete the print program will receive continuing education credit corresponding to each lesson.

“We are pleased to again have the opportunity to receive this educational grant from CRN and work with such a well-respected organization,” stated Crystal Lennartz, director, continuing education, Drug Store News. “Both pharmacists and nurse practitioners are eager for information on health and nutrition, including dietary supplements, so these programs are a great fit to keep these healthcare professionals well-informed and well-educated on the important role that dietary supplements play in overall health and wellness.”

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