HEALTH

New report projects 12.6% increase of probiotics market

BY Michael Johnsen

WILMINGTON, Del. The food and beverage practice at MarketsandMarkets projected the global probiotics market to be worth $32.6 billion by 2014, growing at a compound annual growth rate of 12.6% from 2009 to 2014 during its “Analyst Briefing Presentation on the Global Probiotic Market” held Tuesday.

Europe and Asia are expected to account for nearly 42% and 30% of the total revenues, respectively, in 2014. The U.S. market has opened up to these products in the recent past and is expected to grow at a CAGR of 17% from 2009 to 2014, the biggest contributor being probiotic cultured drinks followed by probiotic yogurts. Though the market base of probiotic products is comparatively lesser in the United States, the market is expected to grow at a rate of almost 14% in the same period driven by the large-scale acceptance of probiotic yogurts, probiotic cultured drinks and probiotic dietary supplements.

“The early movers in the industry will benefit in terms of market share but it is important that they focus on innovating probiotic strains that are more efficient in terms of survivability in harsh conditions and stability and are supported by competitively-priced production technologies,” the company stated. “In addition, garnering faith of the consumers by making substantiated and legitimate assertions in terms of health benefits will profit the market in future.”

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HDMA to work closely with officials in H1N1 response

BY Michael Johnsen

ARLINGTON, Va. The Healthcare Distribution Management Association recently sent a letter detailing the critical role of primary healthcare distributor members in the response to the H1N1 influenza pandemic to more than 100 officials, including governors and state public health directors, the association announced Tuesday.

The association noted its distributor members’ commitment to working closely with the CDC, state and local public health officials, healthcare providers, pharmacists and manufacturers to ensure that millions of antivirals and medical products are delivered safely and efficiently to pharmacies, physicians’ offices and hospitals nationwide.

To facilitate the continuous flow of information between public health officials and HDMA distributor members, HDMA provided a list of state-specific distributor company contacts, informing state officials that HDMA members are prepared to answer questions related to emergency preparedness efforts.

“The H1N1 outbreak last spring underscored that communication is key to maximizing our country’s ability to respond to this public health emergency — across the entire healthcare supply chain, and especially with federal, state and local health officials,” stated John Gray, HDMA president and CEO. “HDMA members are working with all of these key players, to facilitate the safe and reliable delivery of needed vaccines, medicines and supplies to respond to the current influenza outbreak, as they have done for decades.”

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HealthShots boost energy, health and wellness

BY Michael Johnsen

LAS VEGAS Innovative Beverage Products on Tuesday announced the launch of HealthShots — a line of “energy shots” fortified with functional ingredients based on health and wellness concerns.

“In our intensive shopper and market research, we’ve found consumers are concerned about personalized health platforms and seeking more convenient, easy-to-carry products,” stated Donna Hartsough, senior director of brand strategy at Innovative Beverage.

The new HealthShot beverages include Brain Refresh HealthShot, containing B vitamins and choline; Men’s Edge HealthShot, fortified with selenium, chromium and ellagic acid, an antioxidant from pomegranate extract; and Sustained Energy HealthShot, containing a cocktail of vitamins B and D.

Upcoming HealthShot additions will include targeted shots that focus on platforms such as immune health, joint health and relaxation.

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