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New Rembrandt Gentle White toothpaste aims to gently whiten, reduce risk of irritation

BY Antoinette Alexander

NEW YORK — Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

It is positioned as the category’s first whitening product focused on whitening without SLS, known to cause irritation, and helps strengthen tooth enamel to prevent daily acid wear, stated Johnson & Johnson Healthcare Products Division of McNEIL-PPC.

When one’s mouth is prone to irritations like canker sores, the ingredient SLS, found in some whitening toothpastes, can trigger those irritations. Citing data from National Institute of Dental and Craniofacial Research, the manufacturer stated that 19% of adults suffer from canker sores.

The new Rembrandt Gentle White is slated to hit shelves in September.
 

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Disney/Pixar brings ‘Brave’ home

BY Rebecca Haughey

Disney/Pixar is bringing its latest animated adventure to various Blu-ray combo packs and DVD this November.

 

Set in the ancient Highlands of Scotland, “Brave” follows young, rebellious Merida as she defies age-old traditions and begins a journey to discover the true meaning of bravery.

 

The Blu-ray release of “Brave” includes hours of new bonus material, behind-the-scenes features, extended and deleted scenes, the new short film “The Legend of Mor’du" and more.

 

The 5-Disc Ultimate Collector’s Edition, which includes one Blu-Ray 3-D disc, two Blu-Ray discs, one DVD and one digital copy, will debut Nov. 13 for a suggested retail price of $49.99. In addition, a 3-Disc Blu-ray Combo Pack will be available for a suggested retail price of $39.99. The 1-Disc DVD has a suggested retail price of $29.99.

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Seeing value in the optical care business

BY Jim Frederick

More than 11 million Americans are living with an uncorrected vision problem, according to the Vision Council of America, and 1-in-4 children have a common eye disease or other vision problem that goes undetected.

That void in health delivery is one factor that compels retail giants like Walmart, Sam’s Club and Costco to maintain big stakes in the store-based optical care business. Another is the sheer size of the vision care market: roughly $28 billion in total sales of vision care products and services sold at all optical retail locations in 2010, according to Jobson Publishing’s Vision Monday report — mass merchants captured $2.3 billion of that.

While it has made no definitive announcement that it intends to open optical centers here in the United States, one area of the Alliance Boots business that Walgreens no doubt will watch and learn from is Boots’ substantial optical business, which represents about 5% of the company’s revenues.

Besides their direct sales contribution, optical centers also can be a significant source of prescriptions, both for vision correction and related eye treatments.

No doubt fueled by the aging baby boomer market, “cheaters” were the top-selling optical item last year, up 6.5%, according to the Vision Council. Contact lenses were up 3.9% and eye exams grew 4.9%.

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