New products ready for retail
As Seen On TV products have become a powerhouse general merchandise category. Products backed witha substantial television advertising move year-round with sell-through rates that industry sources say range from 10% to 30%. Several chains have upsized the space they devote to the category.
New products are crucial to the category, and manufacturers keep new items flowing to retail. The pet category, housewares and personal care products have been particularly strong segments within the category.
The article above is part of the DSN Category Review Series. For the complete As Seen On TV Sell-Through Report, including extensive charts, data and more analysis, click here.
Tortilla chips with half the fat
SAN FRANCISCO — Popchips has added popped tortilla chips to its lineup of snack chips. Tortilla Popchips are popped using the same stone-ground corn masa used to make traditional tortillas. The new chips have half the fat of regular flavored tortilla chips, fewer calories, are gluten-free and contain no trans fats or artificial colors, flavorss or preservatives. The new chips are available in four flavors: nacho cheese, ranch, salsa and chili limon.
ReportersNotebook — Consumables, 9/24/12
SUPPLIER NEWS — Yoplait has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt. The smoothies can be made by adding skim milk and blending, and each 4.5-oz. freezer package yields a single 12-oz. serving. “Each smoothie provides 10 grams of protein when prepared with milk and are sweetened with all-natural stevia,” Yoplait Smoothie marketing manager Maija Aittola said. Available in mixed berry and strawberry banana orange flavors, Yoplait Smoothies carry a suggested retail price of $2.99. Yoplait also has introduced a 100-calorie strained Greek yogurt. Yoplait Greek 100 is fat-free and contains twice the amount of protein in regular yogurt. Packed in 5.3-oz. cups, the yogurt is available in strawberry, black cherry, mixed berry, vanilla, peach and key lime for a SRP of $1.29.
Nature’s Own has introduced Oatmeal Toasters, which are made with whole grains and real oats and studded with sweet fruit. Each square offers 4g of fiber and 20g of whole grain and is available in cinnamon raisin and cranberry orange flavors. “Oatmeal Toasters are perfect for an on-the-go breakfast or snack,” said Keith Aldredge, VP of marketing/breads and rolls for Flowers Foods.
Arizona Beverages and Jack Nicklaus have added to the popular Jack Nicklaus Golden Bear line. Jack Nicklaus Golden Bear Ten original lemonade contains 5% juice and honey, with 10 calories per serving. A 23 oz. can of Golden Bear Ten original lemonade is pre-priced at 99 cents.