HEALTH

New ProbioKid Vita+ aims to boost kids’ immunity in winter

BY Allison Cerra

MONTREAL — A new probiotic formula that features added vitamins has entered the market.

ProbioKid Vita+, developed by Institut Rosell-Lallemand, combines a synbiotic formula of probiotic strains — Lactobacillus helveticus Rosell-52, Bifidobacterium bifidum Rosell-71 and Bifidobacterium infantis Rosell-33 — and a prebiotic (fructooligosaccharide, or FOS) with vitamins C and D. The product is designed to boost kids’ immunity in the winter, the company said.

ProbioKid Vita+ recently was unveiled at the Vitafoods Europe trade show in Geneva.

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Blu Cigs arrive at H-E-B, Meijer

BY Allison Cerra

CHARLOTTE, N.C. — An e-cigarette brand announced that its disposable e-cigarettes now are available at H-E-B and Meijer stores.

The company said that this marks Blu Cigs’ transition from online sales to retail by being sold in all of H-E-B’s 329 stores across Texas and Mexico, as well as Meijer’s 196 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. Each disposable e-cigarette equals about 20 to 30 traditional cigarettes, the company said.

Blu Cigs mimic the experience of smoking without the tar, ash, smell or smoke by emitting a smoke-free "puff" that evaporates in seconds. Blu Cigs are available in classic tobacco and magnificent menthol flavors.

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Hyland’s announces Teething Tablets return with music video

BY Michael Johnsen

LOS ANGELES — Hyland’s announced the return of its Hyland’s Teething Tablets on its Facebook page Friday morning with a music video featuring Deborah Pardes and percussion by The Shake Shake Babies. 

Hyland’s is returning to the market with Hyland’s Baby Teething Tablets after a brief hiatus and incorporated a few changes to the product, one of which is a child-resistant cap. 

As part of the relaunch, the company has tapped into its enthusiastic mommy blogger fan base on Facebook. Before this video had been released, Hyland’s had put out a call to all Facebook friends for help on developing its advertising message when the Teething Tablets were ready to return to the marketplace. 

The product is expected to retail for a suggested $8.99 when it returns to shelves. 

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