HEALTH

New Praxis test provides pharmacogenetic information

BY Michael Johnsen

HUNTSVILLE, Ala. — Kailos Genetics, a personalized medicine information company offering gene-based testing, has announced the launch of Praxis, an accessible and affordable gene-based test that any adult can directly order and pay for online. 
 
The initial Praxis offering includes genetic testing to help people who are starting new medicines. Praxis will tell these individuals how their bodies metabolize certain drugs and provide information about their genes to help them work with their physicians to choose the best treatment plan. The pharmacogenetic information provided by the Praxis test can help determine if certain medications may not work as intended, or at all. Pricing ranges between $149 and $299.
 
“Healthcare should be about the individual, not about groups or populations. We believe that, to improve healthcare, everyone should have access to information about their own genes,” Brian Pollock, president and CEO of Kailos Genetics, said. “By combining precise and affordable gene-based testing with the right education and guidance to support the results, we aim to equip each person and their physician with the tools they need to lead happier, healthier lives.”
 
“Health information is power,” Troy Moore, chief scientific officer of Kailos Genetics, said. “The Praxis test gives people the ability to prepare for the future, empowering them and their care team to best manage their health.”
 
Future Praxis test offerings in development include additional pharmacogenetic selections, carrier screening for couples planning families and risk screening for diseases such as glaucoma and cancer, and medical conditions like high cholesterol.
 
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Seventh annual Nexcare Give Program features model Niki Taylor

BY DSN STAFF

ST. PAUL, Minn. — Nexcare Bandages have partnered with the American Red Cross and supermodel Niki Taylor for the seventh annual Nexcare Give Program. The program celebrates the World Health Organization’s World Blood Donor Day on June 14. Coming at a crucial time each year, blood centers often face what is known as “summer shortages,” because fewer people donate blood due to schools being out of session and vacation schedules.
 
This year, Nexcare Brand and the American Red Cross will celebrate all those who “give” around the world with the theme “Creating a Culture of Giving.” The 2015 limited-edition collection of bandages features eight designs inspired by patterns and textiles from various cultures and locations around the world.
 
“It’s an honor to team up for another year of the Nexcare Give Program to help raise awareness about the importance of blood donation,” Taylor said. “The American Red Cross and blood donation saved my life after my car crash in 2001. This World Blood Donor Day, I encourage everyone to visit their local blood center, roll up a sleeve and give and then share their story on social media to encourage friends and families to get involved.” Those who aspire to show support and share personal blood donation stories with friends and the “give” community are encouraged to use the hashtag #GiveInspires in their posts, tweets and photos.
 
Those who come out to give blood with the Red Cross from Monday, June 8, through World Blood Donor Day, on Sunday, June 14, will receive limited-edition Nexcare give bandages, while supplies last.
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Nature’s Bounty adds women’s gummy multi to the mix

BY Michael Johnsen

NEW YORK — Nature's Bounty on Tuesday introduced its Women's Multivitamin Gummies, the newest addition to the Optimal Solutions health, beauty and wellness line. 
 
“With women's health and beauty at the core of our mission, we strive to create the perfect blend of accessibility and convenience without compromising nutritional value,” stated Derek Bowen, SVP and general manager of Nature's Bounty. “The new Optimal Solutions Women's Multivitamin Gummies are a comprehensive way for women to receive the daily nutrients that help support them throughout the various stages of their lives.”
 
The Optimal Solutions Women's Multivitamin Gummies contain more than 10 key nutrients, which are delivered in a raspberry-flavored gummy. Specifically formulated with calcium, vitamin D and B for bone and immune health, as well as energy support, the new multivitamin offers key ingredients to help support women's nutritional needs. Additionally, each daily serving of the Women's Multivitamin Gummies contains 50 mg of collagen.
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