HEALTH

New pain therapy ActiPatch launches in CARE Pharmacies

BY Michael Johnsen

BioElectronics earlier this month launched its ActiPatch musculoskeletal pain therapy medical device through the regional chain CARE Pharmacies.

“With the current opioid crisis here in the United States, as pharmacists, we are delighted to be able to address the dire need for a safe over-the-counter alternative to opioids. Our focused pain consultations will enhance our patients’ relationships,” Mark Ey, vice president operations at CARE, said. “Providing therapeutic patient care is what we are trained to do.”

“With the current opioid crisis here in the United States, as pharmacists, we are delighted to be able to address the dire need for a safe over-the-counter alternative to opioids.”

Pain sufferers and their physicians and pharmacists dramatically need an alternative first line therapy for pain. “We look forward to working with the CARE Pharmacies’ pharmacists to provide better safer patient care,” said Keith Nalepka, vice president sales and marketing at the Frederick, Md.-based BioElectronics.

New research shows that pain persists because the nerves have “learned” pain. When this happens, the body becomes highly sensitive to pain signals that do not go away even after the injury has healed. ActiPatch’s technology, first introduced into the U.S. market last year, reaches deep into the painful area to safely disrupt the abnormal pain signals, the company noted.

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Nature’s Bounty names chief customer officer

BY Michael Johnsen

Nature’s Bounty on Tuesday named Bob Goode chief customer officer.

“I am excited to have Bob on board, and am confident that the insight, leadership and unyielding determination he brings to our team will take our customer partnerships to the next level,” said Paul Sturman, president and CEO Nature’s Bounty.

Goode succeeds Andrew Archambault, who last week joined Keurig Green Mountain as senior vice president of U.S. commercial leadership after three years with Nature’s Bounty.

“I am thrilled to join The Nature’s Bounty Co., whose commitment to quality and innovation is unwavering, but who also leverages consumer insights and shopper information to bring creative and impactful customer marketing partnerships to the table,” Goode said.

Goode is well-known for his merchandising creativity, cross-functional collaboration, delivery of exceptional results and strong relationships, the Ronkonkoma-N.Y.-based manufacturer stated.

The 30-year consumer health veteran comes to Nature’s Bounty from Johnson & Johnson Consumer, where he was global vice president, customer development. He has extensive experience across the spectrum of Nature’s Bounty’s customer base.

Goode began his career in sales at Warner Lambert, and held increasingly senior management positions both there and subsequently with Pfizer and J&J Consumer.  Goode also spent time as senior vice president in the luxury company LVMH (Louis Vuitton Moet Hennessey Watch & Jewelry Group).

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F.Maione says:
Jan-16-2018 08:16 pm

A Huge win for Natures Bounty and the combo of Sturman and Goode will rock that space. All the best and congrats to Bob as the CCO .

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New Ocean pioneers employer wellness solution

BY Michael Johnsen

Former Walgreens executive Hal Rosenbluth helped unveil a new way for companies to help employees stay healthy through a platform launched by Conshohocken, Pa.-based New Ocean on Tuesday.

Utlizing the Voyage app, the new platform combines behavior change science with each user’s personal health story. The result is the first tool that can help employees make meaningful improvements in health and wellness at a much lower cost.

“Health isn’t a perk—it’s a necessity. And your people are your company’s most precious asset.”

New Ocean plans to offer this system to companies and health plans with a population of more than 250,000 for 90 cents per member or employee per month. For companies under 250,000, the cost will be $2 per employee per month. According to New Ocean, a health plan with 2 million members will realize savings ranging between $47 million and $175 million over two years.

Today, companies spend as much as $8.40 per person per month on tools to promote wellness, yet most people have no idea that their company offers a health and wellbeing program. “It’s a huge waste of money,” Rosenbluth said. “Many companies have been looking at these health and wellness solutions as just another ‘perk’ to offer, and that has to end. Health isn’t a perk—it’s a necessity. And your people are your company’s most precious asset. Launching New Ocean is about fixing the entire ecosystem of employee wellness: offering a revolutionary product at a revolutionary price.”

The platform begins with input from New Ocean’s private health assessment which lets users set personalized goals and earn and redeem rewards which are completely configurable to a company’s culture and budget. The Voyage can track sleep, can help smokers quit and can monitor nutrition, exercise or personal finances. It’s the only product of its kind to offer a robust Chronic Condition Management suite as part of its core platform with the release of Asthma 2.0 and Diabetes 2.0 completely reimagined, gamified and built around rewards.

New Ocean has choreographed a series of programs scheduled to debut in the coming months rounding out a suite of condition management including COPD and hypertension coming in February, followed by high cholesterol, heart disease (angina, post heart attack support, atrial fibrillation, heart failure), anxiety, depression, diabetes prevention and weight management.

 

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