HEALTH

New no-touch thermometer to hit store shelves this summer

BY Michael Johnsen

BUFFALO, N.Y. American Scientific Resources plans to launch a premium thermometer — the Kidz+Med NeverTouch 5-in-1 — beginning Aug. 1.

 

The no-touch thermometer allows mom to take her child’s temperature without waking them if their asleep. Other uses include determining the temperature of a feeding bottle, bath water or even an ambient temperature. The company is planning a $1.5 million consumer ad spend this fall, reaching consumers on all three major networks as well as Bravo and the Weather Channel.

 

 

In addition, American Scientific has signed “Safety Mom” Alison Rhodes as an official spokesperson. Rhodes is a nationally-recognized expert in child safety who owns her own “babyproofing” company called Safety Mom Solutions.

 

 

She has been a guest on many national television shows including "The Today Show," "CNN International" and "The Doctors."

 

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HEALTH

Twinlab debuts new supplement at product expo

BY Michael Johnsen

ANAHEIM, Calif. Twinlab Corp. on Saturday launched its latest addition to its Dots product line — a quick-dissolve resveratrol tablet — at Natural Products Expo West 2010.

Each tablet features 32mg of concentrated 98% trans-resveratrol, an antioxidant found in red wine. In addition to trans-resveratrol, the supplement contains BioVin, a red wine extract consisting of olegomeric proanthocyanidins and anthocyanins. All three constituents provide antioxidant activity.

“The French have long attributed their good health to their consumption of red wine,” stated Marc Stover, Twinlab marketing director. “Emerging research now indicates there may be some truth to the idea that constituents in red wine can help play a beneficial role in our health.

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Perrigo launches generic Zaditor

BY Michael Johnsen

ALLEGAN, Mich. Perrigo on Monday announced that it has begun shipping ketotifen fumarate ophthalmic solution, 0.025%, a generic version of Novartis’ Zaditor.

Zaditor is indicated for the temporary prevention of itching of the eye due to allergic conjunctivitis. Estimated annual brand sales for the product during the last twelve months were $15 million, according to Wolters Kluwer data cited by Perrigo.

“Perrigo is excited to launch into a new adjacent OTC category, ophthalmics,” stated Joseph Papa, Perrigo chairman and CEO.

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