HEALTH

New no-touch thermometer to hit store shelves this summer

BY Michael Johnsen

BUFFALO, N.Y. American Scientific Resources plans to launch a premium thermometer — the Kidz+Med NeverTouch 5-in-1 — beginning Aug. 1.

 

The no-touch thermometer allows mom to take her child’s temperature without waking them if their asleep. Other uses include determining the temperature of a feeding bottle, bath water or even an ambient temperature. The company is planning a $1.5 million consumer ad spend this fall, reaching consumers on all three major networks as well as Bravo and the Weather Channel.

 

 

In addition, American Scientific has signed “Safety Mom” Alison Rhodes as an official spokesperson. Rhodes is a nationally-recognized expert in child safety who owns her own “babyproofing” company called Safety Mom Solutions.

 

 

She has been a guest on many national television shows including "The Today Show," "CNN International" and "The Doctors."

 

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Perrigo launches generic Zaditor

BY Michael Johnsen

ALLEGAN, Mich. Perrigo on Monday announced that it has begun shipping ketotifen fumarate ophthalmic solution, 0.025%, a generic version of Novartis’ Zaditor.

Zaditor is indicated for the temporary prevention of itching of the eye due to allergic conjunctivitis. Estimated annual brand sales for the product during the last twelve months were $15 million, according to Wolters Kluwer data cited by Perrigo.

“Perrigo is excited to launch into a new adjacent OTC category, ophthalmics,” stated Joseph Papa, Perrigo chairman and CEO.

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Want Align? Get in line!

BY DSN STAFF

NEW YORK —You don’t have to look any further than the Align box on the shelf—or the empty space where it used to be—to realize just how popular probiotics have become. Align is selling fast.

For the 52 weeks ended Feb. 24, sales of Procter & Gamble’s lead probiotic supplement were up 433% to $28.7 million across food, drug and mass (minus Walmart), according to Information Resources Inc.

Already, 1-in-4 probiotic purchases is going to the Align brand, P & G noted. The brand is similarly the leading probiotic recommended by gastroenterologists.

P&G rolled out Align to full distribution in mid-March 2009, which means in the nearly 12 months since its launch, Align has generated more than $23 million on top of the $5 million base the brand had prior to full distribution.

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