BEAUTY CARE

New Nail Tek packaging features number system

BY Antoinette Alexander

LOS ANGELES — Nail treatment brand Nail Tek, which is a division of American International Industries, is amping up its offerings and its style this spring with a new “We’ve Got Your Number System,” which makes getting and maintaining strong, healthy nails easier than ever.

The same problem-solving formulas are now easily identifiable with the Nail Tek repackaging, which features color coding by nail type for easy reference.

With the “We’ve Got Your Number System,” users identify their nail type, then the treatment their nails need:

For Normal, Healthy Nails
Green: Series 1

• Maintenance Plus 1 Strengthener
• Foundation 1 Ridge Filler
• Moisturizing Strengthener 1
• Vitamin Enriched Hydration

For Soft, Peeling Nails
Orange: Series 2

• Intensive Therapy 2 Strengthener
• Foundation 2 Ridge Filler
• Moisturizing Strengthener 2
• Vitamin Enriched Hydration

For Hard, Brittle Nails
Pink: Series 3

• Protection Plus 3 Strengthener
• Foundation 3 Ridge Filler
• Moisturizing Strengthener 3
• Vitamin Enriched Hydration

Weak, Damaged Nails
Purple:  Series 4

• Xtra 4 Strengthener
• Foundation Xtra Ridge Filler
• Moisturizing Strengthener 4
• Vitamin Enriched Hydration

In addition to the “We’ve Got Your Number System” of products, Nail Tek will continue to offer other nail and cuticle products, which are now also in easy-to-identify packaging:

• Step One Manicure Primer
• Renew Natural Cuticle Oil with Tea Tree
• Quicken Quick Drying Top Coat
• 10-Speed Polish Drying Drops
• Extend Polish Thinner
• Antifungal Maximum Strength

 

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Mintel: Industry responding to demands of seasonality trend

BY Antoinette Alexander

 

CHICAGO — While the calendar often shifts diets towards seasonal produce, Mintel Beauty & Personal Care research has found that the seasons too are now defining beauty regimens around the world. Enter seasonality, the latest key beauty trend.

"Our research shows that consumers are becoming increasingly aware of – and concerned about – how changes in the environment are affecting the condition of their skin and hair. Already, beauty manufacturers have started to go beyond taking simple seasonal approaches geared to public holidays or gifting occasions and instead are taking on the elements within their product innovation,” said Jane Henderson, global president of Mintel's Beauty and Personal Care Division at Mintel.

Indeed, the beauty landscape has steadily evolved over recent years in response to the demands of the seasonality trend, with a considerable growth in the number of launches of products over the past three years. Seasonal products accounted for as many as 11.1% of all beauty and personal care launches in 2014, up from 9.8% in 2011. What's more, seasonal facial skin care launches rose from 0.5% of global launches in 2009 to 1.2% in 2014.

Highlighting a gap in the market, Mintel's consumer research reveals the strong global consumer demand for skin care launches that tap into changing seasons. Some four-out-of-five (80%) German consumers claim their facial skin needs change throughout the year and almost half (48%) of Chinese female facial skincare users choose products from different brands in different seasons.

"A new generation of winter care products offer additional care and hydration for the skin. These tend to target dry or very dry skin and mention cold, dry weather. However, the future will see the arrival of boosters that address cold, damp weather as well as the extremes of dryness. Meanwhile, extreme summer conditions are calling for products which protect the skin from heat and humidity as well as UV damage, and which build up resilience against the forthcoming autumnal changes. By creating these seasonal options, brands have a chance of building year-round loyalty,” stated Vivienne Rudd, director of insight, beauty and personal care at Mintel.

Furthermore, there are also strong demands for hair care launches that tap into the seasonality trend, with 30% of Brazilian hair care consumers claiming they would pay more for products to protect their hair from sun damage.

"Today, we have a number of generic seasonal skincare and hair care launches, but in the future we expect a new generation of products targeting specific skin and hair issues. These product introductions have the opportunity to address concerns that have arisen due to climatic conditions and seasonal stresses, varying their textures, building up seasonal ingredient profiles and selecting appropriate fragrance blends," Rudd said.

The seasonality trend also looks set to shape the future of the personal care market. Currently, nearly half (48%) of U.S. sun care users express interest in gradual tanning body washes and 44% of U.S. women who use soap, bath and shower products look for extra moisturizers in the winter months. Furthermore, 81% of U.S. men using soap, bath and shower products would be interested in adding deodorizing properties and 59% would be interested in bodywash and soap with SPF.

"As well as appealing to changes in consumer cosmetic needs, there is also scope for products that appeal to the altered emotional needs of consumers as the seasons change. Conditions such as Seasonal Affective Disorder and the Winter Blues are now widely understood by consumers and the time is ripe for innovations that appeal to these ailments as well as products that appeal to people's optimism during the warm weather," Rudd stated.

Indeed, more than one-third (36%) of U.K. consumers said they felt less positive during the long, cold winter of 2012/2013 and 23% said the return of warm weather would prompt them to treat themselves to a new look.
In particular, Mintel's research shows that this could hold real potential for fragrance manufacturers. Today, two-thirds (67%) of U.S. fragrance users would be interested in scents that influence their mood or relieve stress and almost one-quarter (23%) would pay more for them.

"Seasonal approaches in beauty also extend to ingredients harvested at the most opportune time, while seasonal boosters and complementary teas and tonics will join mainstream collections. The seasonal issue will have an impact on global launch programs. With the seasons arriving in different geographic zones at different times, color cosmetics brands will have to take a more time-sensitive approach to their seasonal color stories, while skincare and hair care brands may have to stagger their launch programs more accurately. Beauty brands will also take cues from localized seasons such as the Monsoon in South East Asia to launch relevant and eye catching products," Rudd added.
 

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Private equity firm acquires majority stake in Japonesque

BY Antoinette Alexander

SAN FRANCISCO — Private equity firm San Francisco Equity Partners has acquired a majority stake in beauty company Japonesque.  

“We were seeking a partner to help Japonesque fully capitalize on the recent expansion of our distribution channels and the increasing demand for our beauty program. Given SFEP's proven track record of working with consumer growth companies at a similar stage of development such as Method Home, Yes To, and ICU Eyewear, they were an obvious choice for Japonesque,” stated Karen McKay, president and CEO of Japonesque.

“Japonesque has experienced tremendous growth over recent years,” added Scott Potter, managing partner at San Francisco Equity Partners. “Karen and Japonesque are recognized leaders in the beauty category and we look forward to providing Karen with the financial, strategic and operational support to capture the exponential growth opportunities in front of the company.”

Japonesque’s beauty products are inspired by the professional makeup tools used in Kabuki theatre in Japan. Japonesque’s product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. The company has recently launched into color cosmetics. Japonesque products can be found at retailers in the prestige beauty, drug, and mass channels.

 

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