News

New MUA Makeup Academy collection launches exclusively at CVS/pharmacy

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has further broadened its collection of exclusive beauty brands with the launch of its new MUA Makeup Academy.

The new MUA Makeup Academy collection of cosmetics and cosmetic tools is hitting CVS/pharmacy stores nationwide beginning this month.

Comprised of a lip, lash and brush collection, MUA Makeup Academy was designed by experts and promises to deliver professional results.

Lip is the hero of the collection, as evidenced by the extensive assortment of Color Infused Balm, Color Intense Lipstick, Extreme Shimmer Lipstick, Anti-Featuring Lip Liner, High Shine Lipstick, Intense Color Moisture Balm, Lip Color Crayon, Lip Stain, Liquid Lipstick, Luminizing Lipgloss, Moisture Balm, Super Shine Gloss, Super Sparkle Gloss, Clear Anti-Featuring Lip Liner, Lip Primer and Sugar Lip Scrub. Lip products are priced between $6 and $10 each.

There’s also the Makeup Academy Pro Brush collection, which features a mix of natural and synthetic fibers. They are crafted for specialized use across face, eyes and lips. Brushes in the collection include a BB/CC Cream Brush, Mineral Brush and Point Liner Brush. Prices range from $9 to $19 each. There’s also a Starter Set for $26 and a Travel Set for $21.

In a nod to the growing popularity of false lashes, the collection also offers an assortment of lashes for beginners and pros alike. From natural-looking lash enhancement and volume-boosting glamour to individual lashes for a customized look, the brand is aiming to make it easier than ever to achieve an array of eye-accentuating looks. Lashes are priced at $5. There’s also a Glamour Volume Boosting Lash Kit for $9, a Natural Ultra Fine Lash Kit for $9 and an Individual Lash Kit for $10.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Higi, StayHealthy merge to create connected retail health kiosk network

BY Ryan Chavis

CHICAGO — Higi and Stayhealthy on Wednesday announced that the companies have completed a transaction creating the largest connected retail health kiosk network in the United States. The business will operate as higi.

The two companies have combined to carry out a shared vision of helping consumers take small but meaningful steps in their health-and-wellness goals. A platform has been developed that makes it simple, fun, and rewarding to take control of one's health and wellness, the companies stated.

“Bringing the two companies together makes great strategic sense and expands our influence in the market,” said John Collins, CEO of Stayhealthy. “By combining our different technologies and resources, we can offer a best in class, next generation product. Higi’s engagement platform makes tracking your health simple, fun and rewarding. This merged with our clinical-quality health measurement technology is a win-win for the end-user.”

In addition to offering consumers basic health screenings — blood pressure, pulse, body fat, weight and BMI — the platform also integrates with many of the most popular fitness tracking devices currently available. This will allow users to monitor both their fitness-and-health tracking activity while also being rewarded for their efforts via higi's wellness engagement incentive program. This program — leveraged by individuals, corporations, brands and retailers — both rewards users for their health and fitness engagement and motivates them with engagement competitions.  

“Our ultimate goal is to promote and develop a collaborative approach to health care between physicians, providers, payers, employers and individuals. By leveraging Stayhealthy’s innovative algorithms, advanced testing methods and screening technologies, we get one step closer to achieving this goal through access to high-tech data," said Jeff Bennett, CEO of higi. "There is a great synergy between our products, services and passion for providing quality healthcare screening and engaging individuals to take control of their health.”

Bennett will serve as CEO while Collins will serve as vice chairman and director of innovation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Five stores that make for a sizzling-hot summer

BY DSN STAFF

The summer has brought with it a flurry of new store openings, from both established players and emerging online-offline stars. Check out the five below … and don’t miss the bonus at the end!

1. Urban Outfitters, New York City


Urban Outfitters goes big in Manhattan, opening a 57,000-sq.-ft “lifestyle destination” format in busy Herald Square. It’s the retailer’s biggest and most unusual location yet, and includes such extras as a hair salon, bookshop, photo shop (where you can print your Instagram snapshots) and coffee bar. Los Angeles’ legendary Amoeba Records has brought in a curated assortment of over 400 vintage vinyl titles — talk about retro cool! Slideshow.

 

2. Warby Parker, Dallas


When it comes to online players going offline, nobody does it better than Warby Parker. The new Dallas store juxtaposes the eyewear company’s signature hipster frames in a fun, old-fashioned classroom-styled space. And check out the giant pencil sticking out of the roof! Slideshow.

 

3. Oakley, New York City


Oakley brings its longstanding commitment to technological innovation to its store environment in its Fifth Avenue flagship.  From a state-of-the art digital ceiling to a custom eyewear bar where customers design their own frames, the store embodies the sports performance company’s brand ethos. Slideshow.

 

4. Hershey’s Chocolate World, Las Vegas


The Las Vegas Strip has a new sweet spot: Hershey’s Chocolate World.  From Hershey’s Kisses-styled entrances to a 74-ft. high Hershey’s Milk Chocolate Bar, the store immerses visitors in the brand — and uses technology to allow for fun customization. Personalized candy wrappers anyone? Slideshow.

 

5. Starbucks, Downtown Disney, Orlando, Florida


Starbucks does Disney — and the result is one of its most unique stores to date. The store takes the chain’s green commitment to the next level: It has a green roof made of lemon grass plants (that were fed with compost from coffee grounds from a nearby Starbucks). Slideshow.

And a bonus one just for fun ..

 

Birchbox, New York City


The fast-growing online beauty subscription company jumps into brick and mortar with a light-filled space designed to replicate its digital experience. Slideshow.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?