BEAUTY CARE

New Mack Elevation weekly blog helps thought-leaders cut through the clutter

BY Michael Johnsen

CHICAGO — Mack Elevation Forum on Wednesday announced the launch of "Ideas That Matter," a weekly digital commentary on strategy, customer alignment, leadership and business development for leaders looking for an edge. The digital brief offers succinct strategy and growth ideas for any leader looking to move their organization to a new level.
 
“The challenge in businesses is to create value that sets you apart from the field. The reality is that many companies play ‘follow the leader’ suffering from the disease of sameness," stated Dan Mack, managing director and founder of the Mack Elevation Forum. "Our vision is to help uncover and eliminate hidden blind spots, developing new growth initiatives that matter,” he said. “Our clients want to go deeper and 'Ideas That Matter' will assist them in their journey.”
 
The "Ideas That Matter" brief will be launched along with the redesigned Mack Elevation Forum website, which will highlight some of the best strategy, leadership and sales content and will feature two new Mack Elevation Products.  The products include “5 Years of Definitive Elevation Forum Insights” and the “View from the Top Bench Mark Study” which helps small or mid-size companies improve their internal financial metrics, trade promotion and customer investments.
 
The Elevation Forum is an executive group of leading senior sales and marketing executives who discuss the most critical business issues in the consumer package good industry. Members often refer to the group as a safe haven to discuss emerging best practices, business strategy and leadership challenges with peers and top retail merchants.   
 
“'The Ideas That Matter' digital brief will uncover emerging insights that leaders must embrace in a highly disruptive economy. Think of it as a challenging, yet inspirational note from your personal coach” Mack said.
 
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Carma Labs-commissioned survey finds chapped lips affect confidence

BY David Salazar

FRANKLIN, Wisc. — A new Harris Poll survey commissioned by Carma Laboratories, the makers of Carmex, has found that many people tie their confidence to the state of their lips. About 20% of the 2,000 respondents to an online poll said that they feel less self-confident when they have chapped lips. 
 
Beyond self-confidence, almost a quarter say that they don’t feel like they look attractive with chapped lips. Moreover, many (a little less than a quarter) of respondents said that having chapped lips made them less sexy. Those who tie sexiness to the state of their lips were slightly divided among gender lines, with only 13% of men saying their lips affected how sexy they felt, compared to 23% of women. 
 
Though 92% of people surveyed said they acknowledged that something makes their lips chapped, two groups — women and young adults — felt more that chapped lips were a problem. However, those who did point to their lips as a trouble area were also the groups that did the most to alleviate the problem by using products that make their lips softer, with most respondents pointing to lip balm as the best way to do so. 
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Entertainment One’s SO SO Happy launches beauty line

BY Antoinette Alexander

LOS ANGELES — Entertainment One Licensing (eOne) and Kelly Teegarden Organics have announced the retail launch of the SO SO Happy cosmetics line, which will debut at health specialty stores nationwide this summer.
 
The collaboration has yielded a natural and organic, Ecocert certified makeup line targeted to young adults. For the launch, the line includes lipsticks, glosses, lip treatments and balms manufactured in the United States with certified organic and natural, non-GMO ingredients that contain no known cancer-causing ingredients or hormone disruptors, the company stated.

eOne has brought an additional partner into the SO SO Happy licensing program, signing Card.com for branded debit cards.

The SO SO Happy brand has enjoyed extensive social media coverage this spring with the launch in May of its spring 2015 fashion collection from Iron Fist. The apparel line debuted on e-tailer DollsKill.com, and, in the run-up to launch, has been extensively promoted on social media by influencers and celebrities such as singer Miley Cyrus (seen on DailyCandidNews.com) as well as blogs StealHerStyle and Lookbook.nu, which together garner more than 6.5 million monthly views.
 

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