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Entertainment One’s SO SO Happy launches beauty line
LOS ANGELES — Entertainment One Licensing (eOne) and Kelly Teegarden Organics have announced the retail launch of the SO SO Happy cosmetics line, which will debut at health specialty stores nationwide this summer.
The collaboration has yielded a natural and organic, Ecocert certified makeup line targeted to young adults. For the launch, the line includes lipsticks, glosses, lip treatments and balms manufactured in the United States with certified organic and natural, non-GMO ingredients that contain no known cancer-causing ingredients or hormone disruptors, the company stated.
eOne has brought an additional partner into the SO SO Happy licensing program, signing Card.com for branded debit cards.
The SO SO Happy brand has enjoyed extensive social media coverage this spring with the launch in May of its spring 2015 fashion collection from Iron Fist. The apparel line debuted on e-tailer DollsKill.com, and, in the run-up to launch, has been extensively promoted on social media by influencers and celebrities such as singer Miley Cyrus (seen on DailyCandidNews.com) as well as blogs StealHerStyle and Lookbook.nu, which together garner more than 6.5 million monthly views.