BEAUTY CARE

New Japonesque color collection launches at Ulta Beauty

BY Antoinette Alexander

NEW YORK — Japonesque, a maker of makeup brushes and accessories, has announced its foray into the world of color. The new Japonesque color collection debuted in 220 Ulta Beauty stores on Oct. 27.

An additional 150 Ulta Beauty stores are expected to carry the collection throughout 2013 and 2014 as the retailer continues to expand and open new stores.

"The Ulta Beauty consumer has been a loyal fan of the Japonesque line of makeup tools, and we’re thrilled to be the exclusive destination offering a full range of cosmetics to accompany them," stated Janet Taake, Ulta SVP merchandising. "The unique look and feel of each product from the Japonesque cosmetics line will meet the needs of our consumers in search of bold, multidimensional color."

The inspiration for the Japonesque color collection began in 2009 during the midst of the U.S. recession. In a time of worry, the brand strived to bring color back into the world. The result: a full range of cosmetics featuring foundations, concealers, powder, blush, lipsticks, lip lacquers, eye shadows, mascara and eyeliner totaling 72 new SKUs. 

 

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Walgreens to honor nation’s veterans with military-only discount on Veteran’s Day

BY Michael Johnsen

DEERFIELD, Ill. — To celebrate the service and commitment of the nation’s military, Walgreens on Monday announced it is offering a Veterans Day discount to all veterans and active duty military personnel. 

On Monday, Nov. 11, customers with a valid military ID or proof of service will receive 15% off eligible store items and 20% off Walgreens, Nice! and W brand products at any Walgreens or Duane Reade drug store nationwide.

“For their service, sacrifice and courage, Walgreens thanks all U.S. veterans and active members of the military across the country and throughout the world,” stated Mark Wagner, Walgreens president of operations and community management. “Offering a special discount to our service members is one way we can show our appreciation. We are always pleased to honor the military and do our part to participate in celebrating our nation’s heroes.”

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Crossmark acquires marketing-solutions firm PromoWorks

BY Michael Johnsen

PLANO, Texas — Crossmark on Monday announced the acquisition of the assets of PromoWorks, an insights-driven shopper marketing solutions firm. PromoWorks will be led by industry veteran Julie Beck. Prior to joining PromoWorks in 2011, Beck held a variety of leadership positions at Procter & Gamble, Johnson & Johnson, Kraft and the Partnering Group.

"PromoWorks offers unique strategies that enhance the retail experience through customized shopper engagement and product sampling/demonstration events," stated Joe Crafton, Crossmark CEO. "The transaction will result in Crossmark being the preferred product sampling and demonstration agency for 10 of the top 20 food retailers in the United States and the exclusive event marketing planning agency for many of the top consumer brands."

PromoWorks will be Crossmark’s go-to-market brand that will be the foundation for growth in grocery shopper engagement.  Crossmark will roll its NCiM grocery events business under the leadership of the PromoWorks management team.

This is Crossmark’s second recent acquisition of a marketing firm.  In August, Crossmark acquired Marketing Werks — one of the largest independent consumer-engagement companies in the United States.

"As traditional advertising continues to lose relevance in many categories, we are experiencing an explosion in utilizing people as media to engage with consumers on-the-go," Crafton noted. "According to our research, experiential marketing is expected to see robust growth over the next decade."

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