News

New interactive beauty kiosk launches in major airports

BY Antoinette Alexander

SAN FRANCISCO — ZoomSystems, a provider of automated retail, has teamed up with Benefit Cosmetics to deliver an interactive, branded retail kiosk for travelers to access in major airports.

“We’re excited to help a global brand like Benefit build its multi-channel retail strategy to reach more customers, by not only providing an authentic brand message, but also Benefit’s best-selling makeup and skin care products,” stated Jack Lawrence, ZoomSystems CEO. “With this ground-breaking partnership, ZoomSystems and Benefit are giving travelers on-the-go access to the beauty products they love in an engaging, fun, Benefit-themed way.”

ZoomSystems developed and will operate the “Glam Up & Away!” interactive automated beauty retail kiosks for Benefit Cosmetics, which are standalone, unattended retail kiosks. The kiosks have been installed in major airports, including New York (JFK), Houston (IAH), Las Vegas (LAS), Austin (AUS), Cleveland (CLE) and Savannah (SAV), with more to launch soon.

“High-traffic airports are the next beauty battleground for prestige cosmetics brands. Benefit is grabbing first-mover advantage,” added Jean Andre Rougeot, Benefit Cosmetics CEO.

Benefit Cosmetics will offer 30 of its best-selling products and instant beauty solutions in each kiosk.

“It’s wow on wheels,” stated Julie Bell, Benefit Cosmetics EVP global marketing. “What a sexy, fun and innovative way to introduce Benefit’s witty and playful personality to the hundreds of millions of travelers who fly every year.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Walmart’s philanthropic arm donates nearly $1.3 million to anti-obesity initiative

BY Alaric DeArment

TALLAHASSEE, Fla. — The Walmart Foundation is donating $1.29 million to the Institute for America’s Health to expand its anti-obesity program at schools in major cities, the IAH said.

The organization said it would use the money to expand the program at 30 elementary schools in Atlanta, Chicago and Washington and fund a statewide expansion of the program in Alabama. The Walmart Foundation donated $1 million to fund the program last year as well.

"We are extremely grateful to the Walmart Foundation for their continued support of our efforts to introduce nutrition education and physical activity to children across America," IAH executive director Stuart Reese said.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Neat Feat develops new BabyB Diaper Rash Cream

BY Antoinette Alexander

LOS ANGELES — Neat Feat has announced the launch of its new BabyB Diaper Rash Cream.

According to the manufacturer, what sets BabyB Diaper Rash Cream apart is that it’s a preventive cream — treating the cause of the rash, not just the symptom, and restoring the normal environment of the skin so the rash can’t be sustained. It inhibits growth of fungi that contributes to skin irritation and reduces excess moisture, promoting a more natural Ph balance for the skin.

Developed over the past four years by doctors and tested by midwives, BabyB is fragrance-free, contains moisturizers and emollients that are gentle to the skin, the company stated.

BabyB Baby Saver Cream is part of Neat Feat’s new Body Saver range and is available nationally through Walgreens stores. The suggested retail price is $6.95.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?