BEAUTY CARE

New hygiene product geared toward men, baby boys

BY Antoinette Alexander

ATLANTA — Woody Wipes has created personal hygiene wipes specifically for men and baby boys, in an attempt to address and tighten the gender gap evidenced by relatively barren shelves in male hygiene sections of retail stores across America compared with that of women.

Woody Wipes' aim is to go above and beyond the performance of your average wipes in order to meet the demands of a man, as well as a baby. The flushable wipes are strong enough to knock out stench but ultra-mild so they clean without drying the skin, according to the company.

Woody Wipes is currently not available in stores, but the owner of the brand is ready to license Woody Wipes to interested parties that are willing to take the brand to the next level.
 

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Personal engagement is omnichannel experience at Ulta Beauty

BY Dan Berthiaume

BOLINGBROOK, Ill. — For fast-growing retailer Ulta Beauty, having an omnichannel presence does not just mean selling products across multiple touch-points. As Ulta Beauty executives explained during a presentation at the recent Oracle Industry Connect 2015 conference, the retailer uses an Oracle Retail technology platform to support a range of omnichannel experiences that engage customers at a highly personal level.
 
For example, Ulta Beauty posts shoppable “haul videos” customers create on its e-commerce site. The haul videos show customers displaying items they bought at Ulta, explaining why they like them so much, and giving tutorials on how to use and apply them properly. Customers can rewind to a specific product and click on it to be brought to its listing on the Ulta site.
 
In addition, Ulta Beauty will offer loyalty members (who represent 80% of sales) personalized online product recommendations with a min-shopping cart overlay that lets them click to the full product page. When customers purchase the item, they remain on the product page and can see full photos and information.
 
Other omnichannel customer engagement features include live interactive chat with beauty consultants, as well as visibility of inventory in nearby stores. Customers can book in-store salon appointments online, boosting store traffic,
 
Furthermore, Ulta Beauty is piloting an iPad-based clienteling application that will replace the current system where customers fill out paper forms to obtain consultations with beauty experts.
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Amazon introduces latest consumer convenience in Dash Button

BY Michael Johnsen

 

 
 
SEATTLE — Amazon.com on Tuesday introduced the latest retail tech gizmo that stands a chance to forever change how consumers replenish supplies: a branded button called the "Dash Button" that's affixed to an appliance — a coffee maker for coffee, for example, or a washer machine for detergent — and automatically orders a resupply through Amazon when pressed. 
 
By making the replenishing of supplies that convenient, Amazon.com stands to circumvent the shopping list altogether and capture that business exclusively. 
 
"Dash Button is simple to set up," Amazon noted. "Use the Amazon app on your smartphone to easily connect to your home Wi-Fi network and select the product you want to reorder with Dash Button. Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so it's easy to cancel if you change your mind. Unless you elect otherwise, Dash Button responds only to your first press until your order is delivered." 
 
Along with the Dash Button, Amazon.com is introducing its Dash Replenishment Service to manufacturers, who are being encouraged to build a "Dash Button" right into their device. "By using DRS, device makers are able to leverage Amazon's authentication and payment systems, customer service and fulfillment network — giving their customers access to Amazon's low prices, great selection and reliable delivery."
 
Dash Replenishment Service can be integrated with devices in two ways, Amazon.com noted. Manufacturers can either build a physical button into their hardware to reorder consumables or they can measure consumable usage so that reordering happens automatically. For example, an automatic pet food dispenser made with built-in sensors can measure the amount of pet food remaining in its container and place an order before running out. 

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