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New Hue for Every Man grooming line targets men of color

BY Antoinette Alexander

LOS ANGELES — Hue for Every Man has launched a new line of men's grooming products, including a pomade, shaving and shampoo products and refining mist, for men of color.

The inspiration for Hue for Every Man came from a barbershop. In conversations with a celebrity barber friend, HUE founder and CEO Jessica Estrada repeatedly heard his mostly men of color clients — athletes, industry executives and professionals — were unhappy with the available skin and hair products. Noting an absence of such products at Bloomingdales, Nordstrom, Fred Segal, or Kitson, Estrada, Estrada set out to create her own.

"In 2012, men spent over $34 billion on grooming and personal care products and the numbers are increasing. By 2015, the US Census Bureau projects that there will be more people born of mixed ethnicity than of one race. Add to these trends the fact that there is not a single premium brand that specifically markets to Men of Color, it's clear that Hue for Every Man will connect with an underserved customer base,” Estrada stated.

The "headliner" Hue for Every Man product is the pomade, which retails for $25. With its formulation of natural ingredients and botanicals like mango and shea butters, argan and primrose oils, the pomade promises to make hair both healthy and dapper. It's available online at and at more than 100 barbershops in the United States and apothecaries in six foreign countries. In addition, a curated selection of the products will be available with Birchbox Man on birchbox.com.

Filling out the current range of Hue for Every Man products is a shampoo, a conditioner, a pre-shave gommage — all formulated with natural botanicals specifically suited for the multi-cultural market. These products price from $25 to $37. Toner and clay mask products will also soon be available.

Plans are already in the works for expansion of the Hue for Every Man collection and distribution network. Estrada expects to be in many retailers and specialty stores nationwide in 2015.
 

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Target expresses support of same-sex marriage, signs amicus brief

BY Antoinette Alexander

MINNEAPOLIS — Target has signed on to an amicus brief in support of marriage equality, the retailer revealed this week on its company blog.

“As our leadership team discussed signing on, we took time to consider the bigger questions at hand. This brief is important, as the issues it addresses have significant impact on businesses. But it is more than that and we agreed that now is the right time to more directly share our views on this issue,” stated Jodee Kozlak, EVP and chief human resources officer. “It is our belief that everyone should be treated equally under the law, and that includes rights we believe individuals should have related to marriage”

The brief is currently pending in the Seventh Circuit.
 

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PepsiCo, Feed the Children help combat hunger in Buffalo, N.Y.

BY Ryan Chavis

BUFFALO, N.Y. — PepsiCo and Feed the Children, along with corporate partners, on Wednesday helped out families in the Buffalo, N.Y., area with food essentials and also supplied Avon products. Eight-hundred families paid a visit to Buffalo Charter School and were able to take home boxes containing essentials.

Feed the Children, PepsiCo, Tops Markets, Buffalo Dream Center and Avon provided the following goods to help support a family of four for up to a week: 25 lbs. of food, 10 lbs. of essentials, a box of Avon products, Frito-Lay variety packs, Quaker and Rice-A-Roni products, Pepsi-brand beverages and fresh produce, as well as shelf-stable foods donated by Tops Markets. Buffalo Dream Center pre-identified the families receiving donations.

"We believe in a world where no child goes to bed hungry — a world in which kids can be kids and grow up wide-eyed, curious, playful, eager to learn, strong, joyful and full of dreams," said Kevin Hagan, Feed the Children president and CEO. "PepsiCo, its employees and our friends at Tops Markets are not just providing food and essentials today."

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