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New HRG e-book focuses on visual brand impact

BY Michael Johnsen

Hamacher Resource Group on Wednesday published a new e-book, “Be Sure Your Images Make an Impact,” to help manufacturers, distributors and retailers recognize the importance of using high-quality images to promote their brand.

“This e-book helps clarify the type of image a client should consider based on the way it will be implemented,” Julie Massey, HRG visual assets manager, said. “It’s an easy-to-use guide of what to expect when a product is expertly captured and why that’s so important if you’re trying to make an impact in retail today.”

In today’s retail environment where consumers may come across a product or it’s likeness in any number of online or in-store venues, having superior product images consistently appear wherever the omnichannel shopper may happen upon them will positively influence brand integrity and sales.

While the responsibility for product images is on the CPG manufacturers, wholesale distributors and retailers need accurate, current and appealing images, too. Manufacturers want to portray their brand in its best light online and in a variety of media including marketing collateral, mailers, buyer presentations, and more. Distributors and retailers need top-quality images for promotional efforts, e-commerce sites, and signage. Additionally, distributors who incorporate images into their ordering systems can improve productivity and minimize errors leading to time and money savings.

HRG has been photographing products for the numerous uses represented in the e-book for decades. HRG’s Visual Assets team has almost five decades of experience in photography and imaging editing, and follows a refined process to ensure the best outcomes. The VA team recently delivered HRG’s entire image library with six panel views of each product to a national wholesaler client, ensuring that each picture met the requirements for the client’s e-commerce platform used by their customers.

“We take pride in providing our clients images that best represent the brand for whatever uses they have. Because of HRG’s 35+ years of experience in the retail industry, we understand and are familiar with the many places images are used and how to capture what is needed with the customer experience in mind,” Massey said. “We also enjoy those out-of-the-ordinary projects that allow us to stretch our creativity and build on our areas of expertise.”

 

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Dannon unveils Activia Dailies, a drinkable probiotic

BY Gisselle Gaitan

A new line of probiotic drinks has been added to the Activia family. Dannon, the brand’s parent company announced the launch of Activia Dailies, a 3.1 fl-oz sized drink which features live and active probiotics in a small serving size.

“Consumers have quickly recognized the various benefits of probiotics and are looking to add them to their daily routines in new ways,” Miguel Freitas, vice president of Scientific Affairs, who leads a team of registered dietitians at DanoneWave, and the maker of the Dannon portfolio of yogurt in North America said. “In a survey discussing consumer experiences of probiotics, more than half of respondents preferred them to be available in food products rather than a pill. While Activia’s traditional yogurt offers this great solution, we are excited to give consumers another quick, nutritious and tasty way to incorporate the digestive health benefits of Activia with its live and active probiotics into their diet.”

The new Activia Dailies are offered in five flavors, strawberry, blueberry, cherry, vanilla and acai berry. Each of the products also stays true to the brand’s digestive health heritage, which targets the reduction of frequent minor digestive discomforts such as, bloating, gas, abdominal discomfort and rumbling when the product is consumed twice a day for two weeks, the White Plains, N.Y.-based company said.

“Using our 20-year history of probiotics research, we developed Activia Dailies to meet the needs of consumers who are interested in trying probiotics, but would prefer a delicious, quick and easy option instead of a pill or supplement,” Carolina Cespedes, senior marketing director of Probiotic Health Brands, said. “While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format.”

Activia Dailies are available for purchase in the dairy aisle of grocery and club stores in multi-packs featuring 3.1 fl-oz. single-serving drinks for the suggested retail price of $5.19 for a pack of eight and $9.99 for a pack of 24. The vanilla option will be available in both grocery and club stores, while the acai berry will be an in-club exclusive.

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Alden’s Organic encapsulates summer, launches new bars

BY Gisselle Gaitan

Alden’s Organic is channeling the spirit of ice cream truck treats with its new line of Orange Cream bars. Consisting of popular ice cream flavors, the Eugene, Ore.-based company incorporated organic ingredients such as milk from cows not treated with artificial growth hormones and crafted the products without the use of high fructose corn syrup or artificial sweeteners.

This launch comes on the heels of the company previously announcing that it would be re-releasing three of its most popular flavors also in organic versions.

“We’ve captured the summer feeling of long, care-free afternoons with our new organic Orange Cream bar. It’s so good we’re calling it ‘summer on a stick,'” Michelle Hunt, vice president of Alden’s Organic, said. “We’ve transformed a classic citrus favorite with clean, organic ingredients that marry refreshing, organic orange sherbet swirled with creamy, organic vanilla ice cream.”

The Orange Cream Bars are just one of five new innovations from the brand, which include:

  • Orange Cream Bars feature an orange sherbet swirled with classic vanilla ice cream and clock in at 90 calories.
  • Double Fudge Bars channel the classic chocolate fudge bars, by being swirled with an extra helping of organic fudge and are only 100 calories.
  • Chocolate Chip Ice Cream Sandwich contains milk chocolate ice cream loaded with organic chocolate chips and sandwiched between two chocolate wafers.
  • Birthday Cake Ice Cream Sandwich features birthday cake ice cream with ribbons of purple icing, sandwiched between two vanilla wafers.
  • Strawberry Ice Cream Sandwich contains strawberry ice cream swirled with tangy strawberry jam, sandwiched between two vanilla wafers.

The five new launches are available for purchase in packages of four per box, and can be purchased for the suggested retail prices of $4.99 to $5.99 in natural food stores and conventional grocers throughout the nation.

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