New Heel Defender orthotic helps kick foot pain
Defender Operations introduces its new Heel Defender product line of innovative shoe orthotics on Wednesday. The new Heel Defender orthotics are bioengineered to assist in the management of pathologies that cause heel pain.
This new heel orthotic shoe insert has been shown to be effective in transferring weight off the heel, thereby reducing the impact force and shock felt from standing, walking or running. “Simply the best device for decreasing pressure on the heel,” Jason Hanft, founder Miami-based Defender Operations, said. “As a foot specialist, inventor, and user of his own product, [I] can truthfully say this is the best device out there for decreasing pressure on the heel.”
Hanft is a foot and ankle surgeon with more than 30 years of experience. Heel Defender was born out of a personal experience when Hanft accidentally shattered his own heel into multiple pieces. He suffered an interarticular calcaneal fracture, which caused chronic heel pain and limited mobility.
This product was recently launched nationwide and is new for 2018. Other innovative products will be coming soon, the company reported.
Defender Opertations noted that heel pain can impact a person’s ability to work or move about, and affects up to 25% of the population of the United States.
Nielsen: Immunity system boosters selling year-round
U.S. consumers are buying cough/cold products year round, particularly immunity system boosters, not just when the need hits them during the typical cough/cold and flu season. According to a teaser for Nielsen’s latest Total Consumer Report published Tuesday, cough and cold syrups, drops and lozenges and other remedies were among the top-performing health care items in 2017 as compared with 2016.
Other pockets of opportunity within cough/cold sets include supplements, especially those that help boost the immune system. “From the perspective of supplements, we see preventative health items/products/categories winning compared with those that seek to directly affect or enhance one’s health,” Nielsen noted in its blog. “For example, supplements in a general sense are performing very well, growing by 5.5% in dollars this past year. Conversely, sales of supplements used for weight control and for sports declined by 12.3% and 6.5%, respectively.”
“While the [VMS] category as a whole has performed incredibly well at +5% sales growth, growth has been multiples higher in many cases. Vitamins and supplements that contain ginger, turmeric or ginkgo as ingredients, for example, have seen double-digit dollar growth of 13%, 17% and 24%, respectively, compared with sales in 2016.”
Ginger, turmeric and ginkgo are all known as immunity system boosting supplements.
Integrative Health and Wellness Caucus hosts inaugural meeting
Reps. Mike Coffman, R-Colo., and Jared Polis, D-Colo., welcomed members of Congress, their staff and healthcare stakeholders to an inaugural meeting of the new Integrative Health and Wellness Caucus to a standing room only crowd on March 15, the National Center for Homeopathy shared Tuesday.
“I think it’s important for patients to have all the facts and latest research when it comes to therapies and treatments available to them when making medical decisions,” Coffman said. “This is why it was my honor to welcome the Integrative Health and Wellness Caucus members to Capitol Hill last week.”
“Through this Caucus we are having conversations about how Congress can solve the major healthcare issues of this country and better meet the healthcare needs of everybody, including integrative health and wellness options,” Polis added. Other caucus attendees included representatives from the U.S. Department of Defense, the U.S. Department of Veterans Affairs and the U.S. Air Force Medical Service.
Registrants were also representatives from as many as 30 medical groups, insurers, hospitals, service providers, learning institutions, health care lobbying firms and patient groups that support integrative healthcare. “This caucus is the start of an important conversation to shift our healthcare paradigm from a reactive model to whole-person preventive outcomes,” said Len Wisneski, chair Integrative Health Policy Consortium, the organization that helped host the event. “American’s have spent billions of dollars out-of-pocket on complementary and integrative care. It is time that Congress and healthcare payers and systems respond by including all credentialed and licensed providers and evidence-based care approaches into the choices available to all Americans.”
“I was excited to be part of the inaugural congressional caucus proceedings,” Peter Demitry, executive director, National Foundation for Integrative Medicine, said. “The various organizations and stakeholders that attended and presented to Congress were very well informed with articulate, rational arguments that were well received by the United States legislators. I think there was clear consensus that the time to fix U.S. health care policy is now and NFIM is happy to be both meeting and joining these various dedicated stakeholders.”