New GoMo Health delivers personalized remote patient-engagement system
CLARK, N.J. — Gold Mobile, a provider of a cloud-based commerce and engagement platform, has announced the launch of its new healthcare division, GoMo Health.
This new division provides Medicaid, Medicare and commercial health plans, as well as healthcare providers, with a personalized remote patient engagement and care coordination communication system. GoMo Health will represent members and patients from dozens of existing healthcare clients, including many Medicaid plans, such as Riverside Health, Driscoll Health Plan, El Paso First Health Plan and Monroe Plan for Medical Care.
GoMo Health offers its proprietary Concierge Care, which integrates behavioral lifestyle engagement with evidence-based responses. GoMo Health specializes in providing personalized “voice of care” communications and offers packaged programs for high-cost and high-risk managed long-term care initiatives, including prenatal care, a baby’s first 15 weeks, childhood asthma, adult diabetes and behavioral health.
Using these Concierge Care programs, GoMo Health helps clients improve outpatient care results by encouraging lower utilization of emergency departments, promoting greater self-care and rewarding patient interaction. The platform also works to decrease engagement and staff costs by enabling nurse caseworkers and other staff to handle more members and patients, as well as achieve better overall outcomes as a result of increased member compliance and adherence with care plans.
To ensure effective communications, GoMo Health has crafted a repository of condition-specific and multilingual information, which has been broken down into bite-sized snippets for easier consumption and understanding. Included within this library is content from Harvard Health Publications and the expertise of more than 11,000 faculty physicians from 17 affiliated hospitals, the company stated.
Mood Media enhances consumer targeting for retailers with location-based technology
AUSTIN, Texas — Mood Media, a designer of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions, is integrating its presence capabilities into client locations across the country, enabling them to leverage Mood’s location-based signal technology for mobile marketing apps and initiatives.
When activated, the presence technology allows mobile apps to identify when a customer is in-store so that Mood clients can deliver exclusive or customized offers, promotions and content that helps brands build consumer loyalty and drive sales.
“With consumers devoting more attention to their mobile devices, and over 159 million smartphone users in the U.S., it’s critical for retailers to adapt to these behaviors and extend their interactions with customers to these channels,” stated Ken Eissing, president of Mood Media, North America. “To support this massive evolution, Mood is driving a deliberate shift from passive interaction to active and engaging in-store experiences. Mood’s presence signal is foundational for transforming the way consumers interact with their mobile devices in-store, and it is the basis for a variety of our innovations in development.”
Since unveiling the presence capability in April 2013, Mood has enabled the signal in more than 75,000 Mood client locations across the United States in the retail, hospitality, restaurant and financial service industries. According to the company, it anticipates that 300,000 locations will be enabled by the end of second quarter 2015.
Presence is an inaudible digital signal broadcast through Mood’s global content delivery network of media players. With the presence signal activated, clients can communicate with consumers while they are in their location and deliver relevant content to enhance the in-store experience. Clients can create proprietary mobile apps or partner with existing mobile platform developers to create unique and branded apps that integrate into the Mood presence signal.
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