CENTER STORE

New fruit juice line is full of surprises

BY Allison Cerra

NEW YORK Boowl Surprise, a new product line of flavored juice drinks with an added bonus for kids, is launching in the U.S. this spring.

Each cleverly designed bottle contains 11 ounces of fruit juice drink plus a surprise toy (a wristaband) hidden in the top. The wristbands are part of a collection of 15 different versions, designed separately for boys and girls.

The U.S. Boowl Surprise product line currently consists of 4 popular flavors, fruit punch, strawberry-kiwi, grape and lemon ice each in a boy or girl character label. Boowl Surprise drinks are made with all natural ingredients, using no artificial flavors, colors or preservatives. They contain 20% real fruit juice and 5 added vitamins.

“Boowl products have enjoyed great consumer acceptance in Europe and sales are really taking off,” Boowl Americas CEO Rick Parano. “We hope to emulate this success here in the U.S. Our products represent the unique value proposition of a Fun package, a healthy drink and a collectable Toy all in one. There’s nothing like this in the U.S.”

Boowl Surprise will be launching across the U.S., starting spring 2009 in the Florida So East markets. Boowl U.S. products are available in a top tray or a 36 bottle-display.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Kimberly-Clark rolls out Scott Naturals

BY Allison Cerra

DALLAS Kimberly-Clark Corp. announced the national launch of Scott Naturals — a family of bath tissue, towels, napkins and flushable wipes products that deliver quality, performance and environmental benefits at a competitive price.

Scott Naturals bath tissue, towels and napkins contain a blend of recycled and virgin fiber – 40% recycled fiber in bath tissue, 60% in towels, and 80% in napkins.  The 2-ply bath tissue delivers the softness consumers expect from the Scott brand, while the towels feature fast-absorbing ridges that soak up spills and get the job done right. The flushable wipes are made with natural Aloe Vera and 100% of fibers derived from sustainable resources.

“The lower quality and higher price perceptions of products containing recycled fiber has limited consumer acceptance,” said Erik Seidel, Scott brand director. “Scott Naturals bath tissue, towels, napkins and flushable wipes are made using proprietary technologies that enable K-C to deliver high performance, quality, and value consumers expect from the trusted Scott brand.”

To support the nationwide roll-out of these products, K-C will launch a marketing campaign that includes the Scott Naturals brand providing “green’” home improvement tips in a web video series hosted by Kahi Lee, interior designer from the cable network show Design on a Dime. The video series can be seen on the Scott Common Sense Web site and other online video networks.

Additional elements of the campaign include print advertising in upcoming “green’” issues of consumer magazines, high-value coupons, billboard sponsorships on HGTV and HGTV.com, targeted online social networking and blogger outreach, experiential marketing and public relations activities.

The Scott Naturals products will be widely available at major North American retail locations in mid-April. For more information on the Scott Naturals products, visit www.scottcommonsense.com/naturals.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Wegmans promotes healthy living on its Web site

BY Michael Johnsen

ROCHESTER, N.Y. Wegmans on Tuesday highlighted its “Eat Well. Live Well.” program, a series of video vignettes hosted on the company’s site, wegmans.com, that are designed to help “customers overcome the ‘disconnect’ between wanting to be healthy and making everyday choices that support better health consumers,” the grocer stated.

First introduced in the fall of 2008, new videos are added each season, and the latest batch has just appeared online. They take on five topics — vitamin D, whole grains, high blood pressure, kids and fruit juice and beets. Each offers information that’s useful when making menus or shopping lists.

“The mission of Wegmans’ nutrition team is to simplify nutrition in the aisle and on the plate,” stated Jennifer Felice, Wegmans corporate nutritionist, who stars in the videos. “Videos are a great way to give customers practical advice about what really matters, so they can buy the best health bargains while choosing foods their families enjoy.”

The vitamin D video, for example, explains why vitamin D has been in the news — recent studies indicate that it may enhance the immune system and reduce the risk of several diseases, including cancer and diabetes. In the video, Felice pulls out of her shopping bag examples of foods rich in vitamin D, including heart-healthy fatty fish such as mackerel, salmon or sardines, and such foods fortified with vitamin D, as milk, yogurt and breakfast cereals. Vitamin D is called the “sunshine vitamin,” she explains, because our skin makes it when exposed to sunlight – just 15 minutes a day boosts Vitamin D levels. For those living in areas with less year-round sun, a supplement might make sense, she said.

“We’ll be adding to the video library as we go, taking up topics that we know many customers may be struggling with,” Felice said. “They’re an effective way, we think, to help customers make informed decisions that can keep their families healthier.”

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?