New fragrances freshen Calgon lineup
BALTIMORE — Calgon bath and beauty brand announced today the company is overhauling its look with new packaging and the introduction of four new fragrances.
The new Calgon look showcases new colors and imagery with gold accents throughout the packaging.
In addition to the new packaging, Calgon will launch four new fragrances, including Parisian Charm and Blushing Blossoms within the Calgon fragrance collection, as well as Royal Rendezvous and Aqua Goddess within Calgon’s recently launched Sensual collection. Parisian Charm and Blushing Blossoms will be available in a Body Mist and Body Cream. Royal Rendezvous and Aqua Goddess fragrances will be available in a Body Mist, Velvet Body Cream and Shimmering Moisture Mist.
“For 2013, it is important to re-energize the brand with new products, packaging and fragrances in our Classic Calgon and Sensual collections. We constantly strive to be on the pulse of the latest trends and to provide our consumers with products that exemplify the iconic Calgon ‘Take Me Away’ experience in new and exciting ways,” said Robert Bailey, president and CEO of Ilex Consumer Products Group.
Calgon has also upgraded its collection of body creams and body washes with a shea butter. The shea-enriched formulas are also infused with vitamin E and aloe. All new packaging, fragrances and products will be rolling out nationally starting this spring at retailers nationwide. Calgon will also extend its basic bath offering with a new Nourishing Milk Bath in the top two Classic Calgon fragrances, Hawaiian Ginger and Morning Glory, available at Walmart stores this spring.
Dove gives women chance to control Facebook ad space, promote positive beauty messages
ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women’s Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.
Beginning on March 8, the Dove Ad Makeover campaign allows women (and men) to use a Facebook application, which can be found at Facebook.com/Dove, to spread positive advertising to people across the country. In 2012, the Ad Makeover campaign reached 33 million women, and this year it promises to inspire widespread self-esteem with its availability in 19 countries.
"Dove has always listened to women, and we feel that International Women’s Day is the perfect time to once again inspire them by bringing our Ad Makeover Facebook app to America and to 18 [other] countries around the world," said Rob Candelino, VP Unilever skin care. "We chose Facebook because of its power and reach in social media, which would propel these positive beauty messages to be seen by as many women as possible."
The app uses auction-style bidding systems used to purchase ads on many online sites to increase the number of positive messages women see. Women (and men) can choose 1-of-8 beauty messages that make them feel beautiful, such as "Your birthday suit suits you," "Everybody is beautiful" and "The perfect bum is the one you’re sitting on." The chosen messages will appear in available ad space on Facebook — paid for by Dove — and a counter on the Facebook app will track the number of women who receive positive beauty messages.
The Dove Ad Makeover app allows for:
A notification that an ad story has been published to be posted to participant’s timeline;
The participant to choose keywords that describe other women who should see the ad story (from health and travel to fashion and beauty) — message is published throughout women’s Facebook experience; and
The participant to opt to send app to friends’ timeline.
To show support for the campaign on Twitter, tweet @Dove using the hashtag #admakeover.
Tom’s of Maine creates ‘Goodness Report’ to increase communication with consumers
KENNEBUNK, Maine — Tom’s of Maine on Friday announced the launch of Goodness Report, a new way for consumers to learn more about the company’s ingredients, packaging, waste, water, energy and community.
"Our company has been dedicated to human, healthy and environmental goodness since we were founded 43 years ago," said Tom O’Brien, CEO of Tom’s of Maine. "This report is one way we’re trying to increase awareness around what we do, and it’s an invitation for others to tell us which key goodness area we should focus on most to make a lasting, positive impact."
The Goodness Report is a new way for Tom’s of Maine to share information about its story and values-based business practices in greater detail than in the past, O’Brien said.
The new resource features benchmarking completed in 2011, an update on projects supported in recent years and a goals tracker for 2015 and beyond. The Report also invites consumers to prioritize which goodness area matters most to them. The company will take the public’s top pick and increase focus in this area.
For more information, visit TomsofMaine.com/GoodnessReport.