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New e-commerce site caters to U.S. Hispanic women, helps orphans in Latin America

BY Antoinette Alexander

HOLLYWOOD, Fla. — SanaSana.com, which is positioned as the first consumer goods online retailer catering to U.S. Hispanic women, has launched to help the estimated 10.2 million orphaned children in Latin America.

As the fastest growing segment of the U.S. population, the Hispanic market’s buying power is estimated to reach $1.5 trillion by 2015.

SanaSana.com is designed to offer an alternative e-commerce solution to the 33.5 million active Hispanic Internet users, while assisting orphanages throughout Latin America. SanaSana.com is a cause company where all purchases made on its site contribute directly to the creation of both an online directory listing and a donated website by the company to each participating orphanage.

SanaSana leverages its expertise in web design, search engine optimization and marketing to provide Latin American orphanages with self-sufficient web portals that will generate exposure and increase global donations, the company stated. This philanthropic strategy is carried out through the establishment of the SanaSana Foundation and the support of Wix.com, a cloud-based web development platform.

"As immigrants, we maintain strong ties to the countries where we were born. SanaSana is a vehicle for U.S. Latina moms to shop for their favorite brands while helping orphans in their country of origin. The sites we build for these orphanages help provide dwelling, food, education and healthcare to these impoverished children through increased donations,” said founder and CEO Naor Fischbein.
 

 

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Dole powers up with new line

BY Ryan Chavis

MONTEREY, Calif. — Dole is adding more greens to its portfolio in the form of Dole Power Up Greens, a new line of packaged greens that the company said will give consumers a nutritious option to use in recipes, from smoothies to stir-fry dishes.

The new line, available now at supermarkets nationwide, includes nutrient-rich greens like kale, spinach and chard and other leafy greens that are a good source of vitamins. Consumers can choose from Dole Power Up Baby Kale; Dole Power Up Baby Kale & Greens, which contains a blend of baby kale, baby spinach, baby green chard and baby red chard; and Dole Power Up Spring Mix & Greens, which features a medley of spring mix, baby green chard and baby green kale.

“There is growing demand for the powerful flavor and nutrition that dark leafy greens deliver — and Dole is providing solutions to allow consumers to leverage their amazing taste and health benefits,” said Chris Mayhew, VP marketing for Dole Fresh Vegetables. “Dole Power Up Greens are extremely versatile and convenient, and make it easy to achieve healthy-eating goals.”

The new line of greens will join Dole’s previously announced salad kits and blends for a suggested retail price of $2.99 to $3.49.

 

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Sara Evans, Hidden Valley team up to help moms get creative

BY Ryan Chavis

OAKLAND, Calif. — Recording artist Sara Evans is teaming up with the makers of Hidden Valley Original Ranch products for "Twist on Tonight" activity boxes, an initiative aimed at helping families find better ways to spend quality time together when evenings get hectic.

The biggest challenge of the day for the majority of moms is the time span between 5 p.m. and 7 p.m., the company said. This is the time of day when they are juggling everything from helping kids with homework to cleaning to making a healthy meal for the family. That’s where Sara Evans and "Twist on Tonight" come in.

“With a blended family of nine, I know crunch time all too well,” said Evans, who released her highly anticipated seventh studio album "Slow Me Down" on March 11 on RCA Nashville. "The great taste of Hidden Valley Original Ranch dressing has always been my way to get the family to enjoy their vegetables during this stressful time of day. I’m proud to help other moms with an activity box that includes my family’s favorite salad dressing, as well as simple solutions for making a meal everyone loves while spending quality family time together. Moms also can sign up to receive helpful texts during crunch time with tips from moms, including me."

Each "Twist on Tonight" kid was designed by Evans with help from her children and includes everything the family needs to get creative. Hidden Valley partnered with Surprise Ride for the kits, which cost $29.99 and are available for purchase on SurpriseRide.com/limited-edition-hidden-valley/ through June 30, or while supplies last.

Hidden Valley’s brand manager Julia Ponce said the company will donate $50,000 and an additional $30 for every box that is sold to After School All-Stars, a nonprofit that provides after-school programs that help kids succeed in school and life.

 

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